Balram Singh

About

I'm a designer who solves problems aesthetically. In the course of my design journey, I accomplished the following: designed platforms facilitating 11 million transactions in India, impacting 50 million users indirectly and 5 million directly; developed four solo product designs aiding 100k users; engaged in freelance work crafting three portfolios, one B2B product, and two B2C products; act as a design mentor at Graphy, teaching UI-UX concepts for free; founded The Pixel Space, a college design community supporting over 100 students.

Experience

• Senior Product Designer · Cognavi India Pvt. Ltd.06-01-2023

  -Led & Scaled Design Team – Managed a team of 4 designers (2 full-time, 2 interns) at Cognavi, streamlining workflows and improving design efficiency by 30%. -Built AI-Powered Hiring Tools – Designed AI-driven features like AI Career Counselor, Video Interview AI, Culture Fit AI, Resume Builder, and Top Talent Matching, improving recruiter efficiency by 40%. -Optimized UX for HR Platforms – Re-designed dashboards and landing pages that increased user engagement by 50% and reduced hiring process friction for 500+ recruiters.

• Design Educator · Masters' Union08-01-2024

  -Design Educator at Master’s Union - Invited as a Design Educator at Master’s Union, a top-tier business school, where I educated 750+ students (300+ UG & 450+ PG). -Bridging Academia & Industry - Led 24+ intensive sessions, guiding students in Figma, product design, and real-world UX challenges, ensuring they gain hands-on industry-ready skills.

• Product Designer · BubbleWrap10-01-2021 – 05-01-2023

  -Crafting Scalable User Experiences – Led the Korrect platform revamp, enhancing user feedback management. Optimized MIXe Store’s subscription model, boosting revenue impact. -Building High-Impact Dashboards – Designed Somaiya ERP for 40,000+ students & 5,000+ teachers and improved operational efficiency at Goldiam with a custom inventory system. -Enhancing Product Storytelling – Created a high-converting landing page for Korrect and a compelling product video using Adobe After Effects to elevate brand engagement.

• Product Designer · JUSPAY02-01-2021 – 09-01-2021

  -Scaling Transactions – Designed products enabling 11M+ daily transactions, optimizing payments at scale. -Enhancing Mobility & Payments – Worked on Namma Yatri, Bengaluru’s Uber alternative, and improved payment UX for Uber, Realme, and HDFC Bank. -Optimizing Fintech Tools – Designed internal tools at Juspay, streamlining fintech operations for thousands of users.

• Design Mentor · Graphy Inc.2023-01-01 – 2023-03-01
• UI UX Designer · Mathrithms06-01-2020 – 2021

  -Optimizing Logistics & Digital Documentation– Designed TradeOnPort to streamline shipment execution, handling 1,000+ shipments monthly, and led Subira 2.0’s redesign, cutting document processing time by 40%. -Delivering Scalable SaaS Solutions – At Mathrithms, crafted intuitive user experiences for two major SaaS platforms, enhancing workflow automation and user engagement across logistics and documentation sectors.

• UI-UX Designer · Compact Gyan01-01-2020 – 05-01-2020

  -Designed a Scalable Coaching Platform – Built CG Coaching Class app from scratch, enhancing student engagement and learning efficiency for 5,000+ users. -Delivered a 150-Screen ERP in Two Weeks – As a solo product designer, created CG ERP, an education management platform with 150+ screens, improving institutional operations within a tight two-week deadline.

Education

• Shri Mata Vaishno Devi UniversityBachelor of Technology - BTech Computer Science and Engineering, Computer Science

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