Barath Ram R.

About

I'm passionate about building products that solve real problems at the intersection of technology, design, and customer experience. My journey began with leading a Non-Governmental Organization for over 3 years, which sparked my desire to ideate, build, and create impact at scale. This foundational experience shaped my people-first mindset and purpose-driven approach. I then transitioned into the world of tech through roles at Cognizant (CTS) and IBM, where I deepened my interest in technology and product thinking. Freshworks gave me the perfect launchpad to build a strong foundation in product management, which I further honed during my time at Microsoft learning to scale with clarity, discipline, and user empathy. Post Microsoft, I led SaaS products, gaining hands-on experience in P&L ownership, EBITDA management, and cross-functional leadership. I juggled between product, marketing, sales, and operations overseeing a $5–10M portfolio, and learning what it truly takes to run and grow a product-led business. I currently lead Product & Marketing at Kyro, aligning strategy, growth, and execution to create meaningful value for our customers and business. Always curious. Always building.

Experience

• Head of Product & Marketing · KYRO2024-09-01 –

  Driving strategy, execution, and growth across the entire product and marketing lifecycle. Leading product vision, roadmap, and cross-functional execution from concept to scale. Shaping go-to-market strategy and brand positioning to fuel acquisition and retention. Aligning user insights, business goals, and market trends to deliver high-impact outcomes. Building and mentoring agile teams across product, growth, and content functions. Collaborating closely with sales, customer success, and engineering to ensure unified delivery. Focused on data-driven decisions, customer empathy, and sustainable growth.

• General Manager (Head of Product Management/Business) · SureSwift Capital2022-07-01 – 2024-06-01

  Responsible for roadmap and overall vision for the products. Research, Analyse competitors, and determine market needs. Manage budgets and forecasts, defining and analysing data metrics such as profit & loss, keeping a track of EBITDA (P&L responsibility). Set goals and execute in the achievement of KPIs for marketing, sales, customer happiness, growth. Collaborate with stakeholders to set and drive overall business vision, strategy, and decision-making across all functional areas including but not limited to sales, business development, finance, product, technology, marketing, and operations. Leading the ideation, planning and implementation of new and long-term business growth strategies. Leading the team and business in profitable growth, shape and develop growing revenues and profits. Provide thought leadership towards developing and defining growth plans across other business units to maximize outcomes.

• Program Manager · Microsoft2022-01-01 – 2022-07-01

  Own and drive end-to-end experiences for feature areas. Driving the product specification/experience review process, including framing the user problem, prioritizing the product scenarios, researching competitive data or other user research, identifying key metrics and indicators of success, and collaborating with Design and Development counterparts to create wireframes, mock-ups, scope out work, and identify dependencies and risks. Collaboration with Triad (PM, Dev, Design), and other partner teams across Microsoft. Researching competitive landscape and gaps/differentiators between competitive experiences and the experience we own. Prioritize scenarios and requirements for feature areas; inform broader product roadmap discussions. Monitor and synthesize learnings from product telemetry, user research, and qualitative input to design and improve the features.

• Product Manager · Freshworks2017-12-01 – 2022-01-01

  Played a key role in scaling a product from 0 - 10 million dollars in a span of 18 months. Collaborating cross-functionally with design, engineering, GTM teams to identify and deliver new product solutions and enhance existing portfolios. Defining APIs & Webhooks payload specifications. Develop and execute detailed product roadmap using Agile methodology. Building mobile applications (SDKs & mobile apps(iOS & Android)). Collaborating with external stakeholders/partners for marketplace integration & driving revenue through apps, e.g., WhatsApp, ABC etc. Responsible for the product vision, planning, design, usability, and quality of releases. Author roadmaps, epics, user stories, and use cases, functional and non-functional requirements, and acceptance criteria to clearly define and communicate new services and features. Providing technical mentorship and training for new hires and peers.

• President · Yuga (Non-Governmental Organization)2013-04-01 – 2017-12-01

  A scratch work from the start which helped me in organizational and Managerial Expertise. Own, build and spearhead marketing initiatives working to develop areas such as marketing communications, brand strategy, and event marketing. Responsible for hiring and mentoring over 700+ volunteers over the span of 3+ years. Marketing and organizing various campaigns in order to raise funds and to create awareness.

• Senior Operations Professional · IBM2016-03-01 – 2017-11-01

  Maersk Line: Technical consultant of Tivoli product. Windows, UNIX and LINUX administration. Engaging with stakeholders to align on clear, actionable product strategy and priorities to deliver optimal results for customers and to business. Product Presentation and Implementation of Tivoli Monitoring Suite. Worked closely with customers and Senior Management to refine product concepts to ensure customer success and prioritize business requirements. Worked closely with engineering and cross-functional teams to bring products & features from inception to market availability. Installing, Configuring and Troubleshooting endpoints/Agents. Implemented Shell scripting on various automation over the months for monitoring support.

• Senior System Executive · Cognizant2014-12-01 – 2016-03-01

  Preparing Periodic Reports for presentation to clients on various performance. Handling OM activities like PMR, utilisation report, ticket audit and other work reports. Change and Release Management. Coordinating with clients and operations team to perform various tasks in order to attain 100% SLA. Perform operating system validation using scripts for servers and ensure compliance. Worked on CA Service Desk & Remedy ticketing tool.

Education

• ARM College of Engineering and TechnologyComputer Science Engineering

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