Barbara Derkowska-Podhajska

About

With a robust educational foundation in Digital Marketing from Loughborough University London and a Bachelor's degree in International Business from Wroclaw University of Economics and Business, I have built a dynamic career in marketing and growth strategy. Currently, I serve as a Fractional CMO & Growth Advisor, specializing in marketing strategy for B2B tech companies. I also co-organize Growth Meetup, fostering a community focused on product and business growth. Previously, I was the Marketing Director & Head of Product Marketing at Survicate, where I developed the product marketing team and strategy. My tenure at GameAnalytics as a Product Marketing Manager saw me lead successful Go-To-Market campaigns, resulting in significant user growth and product launches. My experience spans mentoring, strategy planning, and connecting talent with opportunities in the tech sector, making me a versatile leader in the marketing domain.

Experience

• Fractional CMO & Growth Advisor08-01-2025

  Marketing strategy and execution for early & growth-stage B2B tech companies. Fractional marketing leadership, strategy planning and execution. Advising early and growth-stage founders on GTM, marketing, growth. Mentoring first-time marketing leaders, PMMs or in-house teams. Connecting top talent with business opportunities in tech.

• Co Organizer · Growth Meetup08-01-2022

  Creating a community and in-person events for people obsessed with product and business growth.

• Marketing Director & Head of Product Marketing · Survicate01-01-2022 – 06-01-2025

  Built the Product Marketing team and strategy at Survicate - effortless survey software for getting continuous customer feedback at scale. As Marketing Director, likely led marketing initiatives and contributed to company growth.

• Product Marketing Manager · GameAnalytics05-01-2020 – 11-01-2021

  Led product marketing at GameAnalytics - analytics software for game developers. Managed Go-To-Market campaigns including product launches and product updates across 3 product lines. Acted as a principal product marketer supporting and mentoring other members of the organization. Ran competitor research and customer interviews to define unique selling points and shape product positioning and messaging. Aligned the technical and commercial teams through internal communication and training. Created product collateral and sales enablement materials, including sales decks, fact sheets, FAQs, demo sessions, and more. Designed early-stage concepts, from landing page wireframes to new feature low-fidelity designs. Translated technical information to engaging and digestible copy on various channels (blog, email, documentation, website, press). Supported product management, sales, and customer operations of new products. Key achievements include launching over 20 new features and 4+ new products influencing the 36% growth of active users, improving cross-functional collaboration by introducing the Internal Product Demo training cycle, and contributing to the company’s 43% growth in sign-ups through successful marketing campaigns.

Education

• Loughborough University LondonMaster of Science, Digital Marketing
• Wroclaw University of Economics and BusinessBachelor's degree, International Business

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