Avani Jain

About

I am an engineer turned marketer with a passion for storytelling and brand building. With a career of 18+ years in leadership roles across various teams, including B2B and B2C, digital - content marketing, and business communications, I am equally comfortable leading large organizations or working in the trenches in early-stage start-ups. I find the blend of creativity and analytical thinking required in marketing very stimulating and satisfying. But most of all, I love nurturing talent, collaborating to create strong brands, and delivering outstanding business results.

Experience

• Fractional CMO | ThinkBoldMarketing · ThinkBoldMarketing01-01-2025 –

  I help startups and small businesses unlock growth through powerful, results-driven marketing strategies—without the overhead of a full-time executive. Drawing on enterprise-level expertise from leading companies like Gartner, ThermoFisher Scientific, and Sartorius, I deliver tailored solutions that fit the unique needs of growing businesses. My focus is on identifying high-impact marketing initiatives that drive measurable results—whether it’s building brand presence, generating qualified leads, or laying the groundwork for sustainable growth.

• Senior Director Analyst | Content Marketing Operations · Gartner10-01-2022 – 10-01-2023
• Senior Director of Content Marketing · TetraScience08-01-2022 – 10-01-2022
• Head Of Marketing Communications · Sartorius06-01-2022 – 08-01-2022

  Manage a global team of 60 marketing professionals including functional teams such as campaign planning, content marketing, digital demand generation, creative operations and regional & events marketing to deliver top line growth for the organization. Revamp procedures and communication mechanisms between sales and marketing teams. Accelerate the digital transformation of the marketing team to enable holistic customer tracking and interaction. Ensure successful product launches and achieve marketing objectives by leading and mentoring global marketing communication organization.

• Head of Customer Advocacy & Content Marketing · Sartorius01-01-2022 – 06-01-2022

  Lead a global team of marketing and PR professionals to spearhead overall brand reputation and content development. Manage public/media relations for global bioprocessing business, comprising PR activities for key vendor partnerships, customer collaborations, site openings, and new product launches.

• Head of Content Marketing · Sartorius07-01-2019 – 01-01-2022

  Established and directed content market functions by guiding/mentoring a high-performance team of 12 members. Created global standards for brand tone, voice, and execution of all marketing content. Led activities related to customer journey and content strategy for each product launch.

• Vice President Marketing · Spokesly05-01-2018 – 06-01-2019

  Led all facets related to marketing and conceptualization of a B2B marketing platform, while steering a team of 30+ remote employees. Improved brand entity and architecture, comprising style guide, logo, voice, and tone.

• Director of Marketing, Lab Products Division · Thermo Fisher Scientific10-01-2017 – 04-01-2018

  Led the execution of global integrated marketing campaigns, including positioning, value proposition refinement, messaging, and omni-channel promotion by steering end-to-end functions.

• Senior Manager Content Marketing · Thermo Fisher Scientific01-01-2017 – 10-01-2017
• Senior Manager Digital Acquisition and Campaign Planning · Keurig Green Mountain, Inc.10-01-2015 – 01-01-2017

Education

• Massachusetts Institute of TechnologyMaster of Engineering in Logistics (MEng Logistics), Logistics
• Manipal Institute of Technology / Manipal Academy of Higher EducationBE, Electronics and Communication
• Modern School Vasant Vihar

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