Tonya Walker, MBA

About

Are your growth efforts failing because of broken marketing operations and leadership gaps that no new tool or hire can solve? As a Fractional CMO and Marketing Advisor, I step in when founders and marketing leaders realize: “We don’t trust our reporting.” “Campaigns are happening, but we can’t tie anything to revenue.” “Our automation is duct-taped together.” Whether your goal is to stabilize post-migration, prepare for scaling, or unlock marketing ROI, I help you fix what’s broken under the hood, so your team can move fast, make informed decisions, and actually grow. What I offer: Scalable GTM Strategy Martech + Ops Alignment (Marketo, HubSpot, Salesforce, and more) Attribution + Reporting Infrastructure Funnel & Lifecycle Audits Hands-on Campaign + Lead Flow Optimization I’ve helped B2B companies: >> Rebuild their funnel after a messy migration >> Go from “no reporting” to clear, actionable dashboards >> Cut lead-to-SQL time in half by fixing lead flow and scoring I currently have one client slot open for July. If you're a founder or marketing leader ready to align your systems with revenue, let’s talk. Schedule a call → http://bit.ly/45O8ump] or DM me.

Experience

• Fractional CMO | Marketing Advisor · The Strategic Stack2022-04-01 –

  I help B2B SaaS and AI companies align business goals with marketing strategy to drive revenue growth. Schedule a discovery call --> https://bit.ly/45O8ump

• Founder · Liminal Self: Mindfulness Training for Agile Leaders2020-12-01 –

  Combining the power of mindfulness with agile leadership principles to help you lead with clarity and confidence.

• Global Head of Wellness · Google2021-06-01 – 2022-06-01

  Organize programming and advocating for structural support that optimizes Black+ Googlers’ mental health and physical well being.

• Marketing Operations Lead · Google2021-03-01 – 2022-06-01

  Integrated and enhanced Google Cloud’s marketing technology stack post-acquisition, reduced data processing time by 30%, and ensured data consistency across platforms. Defined multi-year technology roadmaps and directed a cross-functional team in consolidating marketing technologies, improved reporting accuracy and operational efficiency. Key Accomplishments: - Launched a robotic process automation (RPA) initiative, saving $540,000 and over 100 hours of manual labor within the first quarter. -Led the integration of marketing systems for three acquired companies, achieving full operational alignment within 10 months. - Improved team efficiency by 90% through enhanced reporting and automation process optimizations.

• Senior Marketing Automation Manager · Google2019-07-01 – 2022-06-01
• Program Manager, Google.org Fellowship with Center for Policing Equity · Google2020-06-01 – 2021-01-01
• Senior Marketing Automation Manager · Looker2019-09-01 – 2022-06-01
• Marketing Automation & Marketing Operations Strategist · Tonya.Tech2016-01-01 – 2022-06-01

  Drove strategic marketing automation and lifecycle management for multiple clients, with a focus on enhancing lead scoring, segmentation, and account-based marketing processes. Conducted gap analyses to evaluate and improve existing technology stacks, aligning them to meet growth objectives and business goals. Key Accomplishments: - Audited and optimized CRM and marketing automation platforms for data cleanliness, improving lead quality by 15%. - Developed lead source capture processes and Salesforce campaign setups that supported revenue attribution, driving $1.95M in campaign-attributable revenue. - Established a data management strategy that reduced MCL-to-SQL conversion time by 12 days, enhancing lead progression.

• Marketing Operations & Analytics · Particle2018-12-01 – 2019-06-01
• Marketing Automation & eCRM Strategist · Prove2016-09-01 – 2019-06-01

  Developed and executed demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings, and grow the sales pipeline. Maintained strategic and tactical oversight of Medtronic’s Marketo instance and integration with Salesforce. Supported client’s digital marketing campaigns using Hubspot, SimplyCast, and ExactTarget and monitored email deliverability. Translated business goals into measurable and actionable objectives and made strategic recommendations on program building, tracking, reporting, benchmarking and analysis in order to measure performance against objectives. Key Accomplishments: • Created, implemented and managed nurture programs. • Using KPI’s and measurable metrics created segmentation strategies, multivariate and A/B testing, which drove higher email and web engagement rates

Education

• University of MarylandMaster of Business Administration, MBA
• Saint Louis UniversityBachelor of Science in Business Administration, Marketing

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