Barry Dacus

About

With a robust background in product management and development, this professional has excelled in driving growth and innovation across various industries. Holding an MBA from Brigham Young University's Marriott School of Business and a BA in Liberal Studies from UC Santa Barbara, they have a strong foundation in business and interdisciplinary studies. As an Independent Product Consultant, they are currently developing AI-native app concepts and providing strategic guidance to a SaaS startup. Previously, they served as a Senior Group Product Manager at Paylocity, where they significantly increased user engagement and integrated AI to enhance HR processes. At Land Gorilla, they built a mobile platform that streamlined construction lending operations. Their tenure at MINDBODY, Inc. saw a 300% increase in mobile cart conversion, while at Citrix, they scaled a remote support platform to over $100M ARR. Their career is marked by a commitment to innovation, strategic growth, and leadership in mobile-first and AI-integrated solutions.

Experience

• Independent Product Consultant · Independent11-01-2025

  Providing product strategy guidance to an early-stage SaaS startup while independently developing AI-native app concepts using Visual Studio Code, Cursor, React Native, and Claude Code API. Operating as a Product Builder — bridging strategy and hands-on development — while deepening expertise in generative AI integration, 0-to-1 product development, and mobile-first architecture applicable to senior product leadership roles.

• Senior Group Product Manager / Principal Product Manager, Mobile · Paylocity04-01-2022 – 11-01-2025

  Drove 34% DAU and 39% MAU growth for 4M+ user mobile platform, improving app store ratings from 4.2 to 4.8 (iOS) and 3.8 to 4.7 (Android) through platform optimization and AI-powered features. Launched generative AI assistant that reduced HR inquiry volume 40% while delivering predictive workforce insights via natural language processing for 4M+ employee base. Led complete native app rebuild and unified API framework (auth, scheduling, notifications, AI services), reducing engineering duplication 25% and accelerating feature delivery 35%. Established mobile as primary acquisition channel with 70% of new user onboarding via mobile, identifying and championing mobile-first strategy that drove sustainable growth. Mentored distributed product team across 3 time zones, establishing mobile-first product culture and AI integration standards.

• Director of Product and Support · Land Gorilla06-01-2020 – 01-01-2022

  Built 0-to-1 mobile platform for construction lending, connecting contractors, inspectors, and lenders—reduced loan disbursement time 50% through real-time sync and offline-first architecture. Accelerated issue resolution 40% by integrating product analytics with customer support data, enabling data-driven roadmap prioritization. Launched mobile-first workflows with automated document capture and intelligent routing, streamlining field operations for construction lending market.

• Senior Product Manager, Mobile · MINDBODY, Inc.02-01-2015 – 04-01-2020

  Increased mobile cart conversion 300% by redesigning checkout flows and payment processing for B2B2C wellness marketplace serving fitness, yoga, and wellness studios. Expanded TAM 15% by identifying and launching complementary health vertical (chiropractic, acupuncture, therapy), driving strategic market positioning. Led HIPAA-compliant mobile product development with PII protection, implementing analytics-driven A/B testing framework that optimized user acquisition and retention. Established strategic partnerships with Apple and Google, optimizing ASO strategy and managing private-label app program for enterprise clients.

• Product Line Director (promoted from Senior Product Line Manager) · Citrix05-01-2002 – 12-01-2014

  First Product Manager at ExpertCity startup, scaled remote support platform through Citrix acquisition to $100M+ ARR serving Fortune 500 clients. Promoted to Product Line Director. Launched SMB-focused IT Service Management suite in SaaS model, diversifying revenue streams and capturing mid-market segment with cloud-based offerings. Built and led 5-person product team using OKR methodology and metrics-driven frameworks—3 promoted to senior PM roles. Achieved 6 consecutive years as Gartner Magic Quadrant Leader through cross-platform strategy (web, desktop, mobile).

Education

• Brigham Young University Marriott School of BusinessMaster of Business Administration (MBA), Business
• UC Santa BarbaraBachelor of Arts (B.A.), Liberal Studies - Emphasis in Math, Psychology and Sociology (now called Interdisciplinary Studies)

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