Basak K.

About

Currently pursuing a Bachelor's degree in Marketing at McGill University's Desautels Faculty of Management, expected to graduate in 2024, I have developed a strong foundation in marketing principles. My experience includes a Social Media Marketing Apprenticeship at Augmen Media, where I generated innovative content ideas and optimized video campaigns for diverse clients, enhancing content visibility and engagement. Previously, I served as an Assistant at EBB Consultancy, conducting market research to support international expansion strategies and assisting in client rebranding efforts. My role included creating a time management workshop to improve team workflow. My education and experience have equipped me with a keen understanding of marketing strategies and a creative approach to content creation.

Experience

• Social Media Marketing Apprenticeship · Augmen Media10-01-2022 – 12-01-2022

  Generated innovative content ideas for 3 diverse clients, leveraging current social media trends to craft captivating and engaging video campaigns. Proficiently edited and optimized videos for final publication, contributing to the successful publication of engaging content. Collaborated in the video publishing process by crafting compelling SEO-focused taglines, earning approval from management and enhancing content visibility and engagement.

• Assistant · EBB Consultancy03-01-2019 – 01-01-2021

  Conducted comprehensive market research to facilitate international expansion strategies for 3 clients, presenting findings to both management and the marketing team for informed decision-making. Provided valuable guidance to 2 clients during the rebranding process by suggesting visually appealing color schemes and fonts, resulting in successful implementation. Was entrusted with creating a time management workshop for a team of 4 during a busy time in order to increase workflow.

Education

• McGill University - Desautels Faculty of ManagementBachelor's degree, Marketing
• Adana koleji

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