Alison Lee

About

Creative and results-driven marketing professional with experience in branding, copywriting, and content creation. With a strong background in digital marketing, project management, and social media strategy, I help brands connect with their audience through engaging campaigns. I’m passionate about bringing fresh, strategic ideas to the table and constantly learning to stay ahead of industry trends. Outside of work, I love exploring social trends, trying out new restaurants, and traveling.

Experience

• Career Programs Co-op · CIBC09-01-2023 – 12-01-2023

  • Managed SharePoint pages including visual updates, back-end syncing, and new webpage creation, streamlining internal processes and enhancing alignment between employees and hiring managers, which improved team collaboration and productivity by 35%. • Spearheaded the research initiative for the CIBC Today website, enhancing content relevance and user experience by 95%. • Drafted and distributed clear and concise internal communications emails for company-wide distribution, ensuring messaging aligned with corporate objectives. • Orchestrated logistics for monthly team meetings, coordinating scheduling, presentation materials, and virtual setups, which streamlined information sharing across departments. • Recognized as a Fall 2023 Exceptional Student – Awarded to the top 10% of students.

• Marketing & Communications Intern · Crozier: Consulting Engineers2023 – 04-01-2023

  • Oversaw organic and paid social media channels, generating, editing, and publishing 3+ posts weekly and leveraging performance insights through Hootsuite. Optimized strategies to achieve a 20% engagement increase. • Developed high-impact marketing materials aligned with strict brand guidelines using InDesign, Photoshop, and Illustrator, increasing company visibility at events and project sites. • Managed and optimized the external company website by generating, editing, and publishing content while implementing SEO best practices and leveraging Google Analytics, resulting in guided user navigation and a 10% increase in both website traffic and organic search performance. • Assisted in planning and promoting company events, coordinating vendor communications, creating promotional materials, and managing postings on Eventbrite, ensuring seamless execution. • Conducted market research using primary and secondary data, identifying new competitors and growth opportunities that informed strategic decisions.

• Marketing Intern · PLATFORM Insurance Management Inc.05-01-2022 – 08-01-2022

  • Enhanced RFP response efficiency by developing a content library, reducing response time by over 30% and improving consistency. Designed engaging visuals for social media, driving a 10% uptick in brand interaction. • Increased client acquisition for PLATFORM and its sister company by designing compelling sell sheets and marketing collateral in InDesign, effectively communicating value propositions and driving new business opportunities. • Created branded content for digital and print using InDesign and Microsoft Office applications, ensuring cohesive and professional presentation across 15+ materials, reinforcing brand identity.

• Real Estate Intern · Dream Home Realty2021 – 04-01-2021

  • Boosted buyer engagement by planning and coordinating open houses and property tours, which led to a 20% increase in prospective buyer inquiries. • Enhanced property appeal by coordinating professional photography for marketing materials and creating detailed, visually appealing MLS listings, contributing to quicker sales and improved marketing effectiveness. • Maintained strong communication with prospective buyers, providing timely updates on property availability and guiding them through the purchasing process, enhancing client satisfaction and engagement.

Education

• Wilfrid Laurier UniversityBachelor of Business Administration - BBA, Co-op, Concentration: Marketing

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