Bella Cascio

About

I’m a brand designer with a background in journalism and a B.S.C. from the University of Miami. My writing skills give me an edge in building clear, compelling brand identities—whether through design, messaging, or storytelling. I specialize in creating visual identities for startups and early-stage companies - helping founders turn their big ideas into brands that actually connect with people. I’ve worked on projects ranging from branding and social media to editorial writing and content creation, with experience spanning local businesses, experiential campaigns, and creating end-to-end visual identities. I'm currently collaborating with MIT Martin Trust Center to develop brand identity for their youth entrepreneurship platform—a project that's deepened my understanding of what startups need to stand out and build credibility in competitive markets. Recent Philly transplant always up for grabbing coffee to talk about your next big thing. Let's build something great together.

Experience

• Brand Designer · Martin Trust Center for MIT Entrepreneurship2025-08-01 –
• Design Lead · LETSWIM2025-03-01 –
• Creative Director · KIDS FIRST Swim Schools Franchise2024-01-01 –
• Barista · Brew Birds Cafe2024-09-01 – 2025-08-01
• Brand Ambassador · dentsu2024-01-01 – 2024-05-01

  Successfully represented Diageo’s Ketel One Vodka brand at South Beach Food and Wine Festival.

• Student · University of Miami2020-08-01 – 2024-05-01
• Brand Ambassador · Ayatana XP2023-12-01 – 2024-02-01

  Successfully represented Poppi, a healthy soda brand, as a Brand Ambassador during a high-profile pop-up event at Art Basel in Miami. Distributed product samples on the streets while educating the public, contributing to increased brand awareness.

• Intern · Coral Gables Magazine2023-01-01 – 2023-09-01
• Copywriter/Contributor · The Miami Hurricane2021-08-01 – 2023-08-01

  Wrote and edited breaking news, opinion pieces, and feature stories on a local, state, and national scale.

• Barista · Brewbike2022-01-01 – 2022-06-01

Education

• University of MiamiB.S.C., Journalism

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