Nikki Gensmer

About

I'm a dreamer, designer, and doer who loves to assist good people in accomplishing good things. I help your startup, non-profit, or small to mid biz turn passive audiences into engaged lifetime supporters through thoughtful approach, thorough research, human-centered design, and a hefty dash of creativity... I am a natural leader and an evergreen learner. With 10+ years of experience and my stacked toolbox of dynamic yet cohesive marketing skills, I aim to be a true asset to any team into which I integrate or project I take on. I’ve been remotely designing, writing, and strategizing from anywhere with wifi since 2018- whether a casita in Guatemala or a boathouse in Minnesota.

Experience

• Freelancer + Consultant · Elemental Perspective05-01-2013

  I help good causes spanning multiple sectors find their voice and tell their story with authentic brand identity, UX-driven engaging content, and multi-platform social strategy. 👉 125 projects completed, 15 better brands built, 50+ satisfied clients such as Days for Girls and Lorenz Clinic

• Regional Marketing Manager · Qwick04-01-2022 – 04-01-2023

  I designed regional marketing strategy, built local presence, and instilled brand awareness while seeking, identifying, and stewarding new opportunities for growth. 👉 managed 23 major markets in the U.S. with focus in 6 local markets, developed and upheld quality mutually-beneficial relationships with 40+ partners

• Marketing + Client Relations Manager · RedHawk Consulting Group + Lopp Mathias Law07-01-2020 – 01-01-2022

  I managed marketing and PR tasks, designed engaging social media campaigns, executed large client-acquisition projects, and hosted virtual and in-person events. 👉led website builds, implemented wildly successful referral incentive program, all-time high post reach of +8,198%

Education

• University of Wisconsin - StoutB.S. in Professional Communication and Emerging Media, Technical Writing + Intercultural Communication

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