Ben Bayder

About

With over 18 years of professional experience in healthcare marketing and advertising sales, I am dedicated to transforming innovative medical solutions into market leaders. My expertise covers medical devices, peripheral interventions, breast cancer, women's health, and pharmaceuticals. I focus on strategic market development, customer-centric engagement, and global collaboration to bridge groundbreaking healthcare innovations with meaningful market impact.

Experience

• Marketing Leader · Various Companies2005-01-01 – 2023-10-01

  With extensive experience in healthcare marketing and advertising sales, I focus on transforming innovative medical solutions into market leaders. Expertise in medical devices, peripheral interventions, breast cancer, women's health, and pharmaceuticals. I develop strategic market development plans, create customer-centric engagement programs, and collaborate globally to address healthcare needs.

• Market Manager · Endomagnetics09-01-2022 – 11-01-2023

  Career Snapshot: Hired as first U.S.-based non-sales employee; recruited into role functioning as interface and key liaison between 6-person U.S. sales team, 30+-person sales distribution channel team, and U.K. leadership. Develop value proposition creating tools and programs to increase sales and efficiency for 3 medical devices sold globally. Analyze market trends and sales data, identify competitive market insights, and hone product messaging to align with strategic sales opportunities. Evaluate topics and publications to leverage information for future speaker presentations and panel discussions. Develop and maintain product training content for sales representatives.  Drove sales bump at declining accounts after developing target list outlining potential tools to use with specific customers; reviewed sales data, consulted with sales team to identify challenges, and helped target these customers via prioritized tactics.  Developed a cost calculator tool in collaboration with multiple teams and vendors, addressing cost and reimbursement concerns, empowering seamless objection navigation for sales teams.  Secured highly-respected physicians to lead peer-to-peer clinical trainings and product education, enabling company to be ready to roll out program before 2024 launch.  Developed 4 new sales and educational assets, equipping distribution partner’s sales team with product features and benefits for new clinical processes and improving talk track to better serve customers.  Persuaded $150,000 / year customer to stand down from switching vendors by identifying client issues, presenting compelling information, and product demo to educate on technology advances, resulting in account retention and additional $100,000 revenue.

• Senior Product Manager · Boston Scientific09-01-2016 – 09-01-2022

  Career Snapshot: Initially recruited to company, then retained during acquisition based on product knowledge and marketing expertise. Handled 15-20 projects / year valued at up to $2 million. Developed product marketing plans, grew market share, developed tools, managed agency relationships, created plans targeting key industry tradeshow participation, collaborated cross-functionally, and generated marketing campaigns all aimed at growing business.  Fueled product sales growth from $6 million to $80+ million within 6 years; developed materials, trained team, built ad campaigns, led tradeshow marketing campaigns, developed talk tracks, and participated in all aspects of strategy development.  Directed national and regional sales meetings, and new hire trainings, educating sales and clinical teams each year on new studies, tools, and best practices. Orchestrated seamless events with vendors and internal stakeholders, ensuring engaging experiences. Collaborated closely with sales leadership to deliver relevant content, driving team success and continuously improving user scores.  Launched Key Opinion Leader (KOL) speaking program, managing 30+ engagements yearly, educating 1000+ healthcare professionals. Collaborated with sales and market science teams, enhancing speaker pool and content for superior event outcomes.  Led successful launch of new reimbursement code, achieving high adoption with hundreds of claims in the first month. Enhanced messaging resulted in a 200% increase in booth leads at industry events, driving higher claim filings.  Introduced pharmaceutical product in Saudi Arabia despite pandemic challenges. Developed and coordinated remote training sessions, navigated regulatory processes, and achieved market entry, surpassing forecasted sales.

• Senior Field Marketing Manager / Market Manager · Philips03-01-2011 – 09-01-2016

  Career Snapshot: Promoted based on product expertise, customer relationships, and internal stakeholder collaboration. Partnered with engineering and customers to ensure products met customer needs. Developed and led go-to-market strategy for innovative new products, developed product training for sales team, gave presentations (to hospital C-Suite leaders, clinical teams, and IT/biomedical teams), and conducted customer site visits to deliver presentations on product benefits.  Streamlined complex operations, fostering cross-functional collaboration to ensure timely product launches. Managed intricate projects, identified obstacles, and facilitated buy-in among global teams while effectively managing customer expectations.  Orchestrated swift sales team onboarding, designing a 4-day training event with location scouting, expert selection, tool development, and practical demos, accelerating product knowledge acquisition for immediate sales commencement.  Presented as a subject-matter expert to C-Suite executives at major healthcare systems across North America. Developed impactful pitch decks and collateral highlighting product benefits, competitive landscape, and integration, resulting in over $10 million in sales.  Increased sales 35% YOY after leading creation of new devices with disruptive technologies; worked with product manager and engineers to identify opportunities, then used focus group, sales team, and client feedback to refine concepts prior to launch.

Education

• Indiana University BloomingtonBachelor of Science - BS, Public Administration
• Suffolk University - Sawyer Business SchoolGlobal MBA, International Marketing

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