Kristen Flanagan

About

Experienced and results-oriented marketing professional with 10 years in the pharmaceutical and medical device industries, specializing in driving brand growth, executing product launches, and enhancing disease state education. Strong commercial experience in driving high-impact marketing initiatives, proven leader in pharmaceutical product launches, and exceptional cross-functional collaborator. Skilled in agency and vendor management, budget forecasting, and financial management. Advanced proficiency in Veeva, CRM workflows, and OPDP pre-clearance process, with exceptional writing, editing, and design skills.

Experience

• Sr. Product Manager, Marketing, Alzheimer’s Disease · Biogen2022-06-01 – 2025-01-01

  • Launched PATH Program to enhance consumer access with targeted financial assistance • Agency management • Oversaw budget, purchase orders, external speaker engagements and agency contracts • National Sales meeting planning, facilitating field workshops to align strategy • Collaborated with field teams and neurologists to gather market insights, refine messaging, and deploy new resources effectively • Managed promotional resources through PRC including OPDP pre-clearance process • Updated program dashboard metrics weekly to assess consumer access program effectiveness • 6th month rotational orbit: Sr. Manager, HCP and Consumer Marketing, Rare Disease

• Product Manager, HCP Marketing, Alzheimer’s Disease · Biogen2020-04-01 – 2022-06-01

  • Product launch planning and multi-media campaign development • Spearheaded cross-functional projects to enhance workflow efficiency and brand alignment functionally • Managed agencies to develop both disease state education and branded promotion • Acted as liaison with alliance partner and regulatory/legal teams for compliance • Provided operations support, including PRC submissions, agenda planning, project timelines, launch planning, budget forecasting and maintenance, and OPDP pre-clearance submissions

• Associate Program Manager, Marketing Operations · Biogen2018-10-01 – 2020-04-01

  • Oversaw six vendor programs and two on-site specialists, ensuring seamless daily operations for print and fulfillment programs • Improved efficiency by identifying process gaps and implementing corrective actions • Point of contact for escalations and investigations, and internal audits • Created annual volume forecasts for vendors with quarterly updates

• Marketing Communications Associate Manager · Werfen North America2016-04-01 – 2018-10-01

  • Developed marketing strategies for diagnostic products, managing agency deliverables and promotional materials across channels • Streamlined design resources internally, reducing costs and enhancing turnaround • Ensured FDA compliance by liaising with Regulatory, R&D, Legal, and Medical Affairs • Managed budgets, media schedules, tradeshow events, and KOL workshops

• Senior Graphic Designer · Bausch + Lomb2012-07-01 – 2015-08-01

  • Designed impactful promotional materials, multilingual campaigns and training materials • Led projects from concept to completion, coordinating with translators, writers, and vendors for on-time delivery • Contributed to global sales and marketing strategies

Education

• UC San DiegoBachelor of Arts, Economics
• UC San DiegoBachelor of Arts, Visual Arts

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