Robin Miller

About

Healthcare marketing leader and consultant specializing in go-to-market strategy, product marketing, and sales enablement across commercial healthcare, pharmacy, PBM, and Group Medicare. Proven track record launching products, driving adoption, and translating complex clinical solutions into audience-specific messaging while leading cross-functional teams and executing integrated campaigns that deliver measurable revenue and membership growth.

Experience

• Healthcare Marketing Consultant | Payers, PBMs & Health Organizations · Healthcare Marketing Consultant | Payers, PBMs & Health Organizations01-01-2026

  Lead marketing strategy and execution across positioning, messaging, go-to-market planning, and sales enablement. Manage cross-functional initiatives from concept through launch to drive alignment and business outcomes. • Develop marketing strategies, product positioning, and messaging frameworks, along with sales enablement and marketing assets. • Lead cross-functional teams through complex projects, ensuring alignment, clarity, and timely execution. • Provide hands-on strategic guidance and support to drive measurable marketing and business impact.

• Product Marketing Manager · RxBenefits, Inc.01-01-2024 – 01-01-2026

  Owned B2B2C go-to-market strategy for transparent PBM, Illuminate Rx, and pharmacy and clinical solutions, leading positioning, messaging, launch planning, and execution across sales enablement, digital, and member-facing channels. • Managed end-to-end product launches and enhancements, ensuring alignment with business goals and driving adoption. • Led sales enablement and product marketing for the Illuminate Rx launch, leveraging AI-enabled tools to develop an interactive sales toolkit and marketing assets that translated complex clinical value into actionable sales content. • Partnered cross-functionally with Product, Clinical, Sales, Demand Gen, Creative, and Vertical teams to tailor messaging by audience and support commercial success. • Developed and executed integrated product marketing campaigns, including pitch decks, product sheets, websites, digital content, webinars, email/newsletters, and social media.

• Progressive Marketing and Sales Enablement Roles · Aetna, a CVS Health Company08-01-2017 – 10-01-2023

  Promoted into expanded leadership roles across Group Retiree, Commercial, and National Accounts marketing, owning go-to-market strategy, business strategy, content development, and project management to drive growth, retention, and engagement across complex, high-profile segments. • Lead Director, Marketing and Sales Enablement: Developed Group Retiree go-to-market strategy, positioning, and sales enablement content for finalist cases, ensuring alignment with business objectives. Created and implemented process improvements to streamline Group Retiree marketing workflows. Aligned cross-functional teams across four departments to ensure messaging consistency and customer alignment. • Senior Manager Marketing Communications: Led Commercial business strategy and oversaw development of finalist and capabilities materials, including executive summaries, presentations, videos, and microsites. • Strategic Marketing Senior Specialist: Directed National Accounts open enrollment strategy and campaigns in partnership with analytics and finance, driving measurable business impact and acquiring 180,000 new members, exceeding goals by 100%.

• Marketing Manager · Elevance Health (Anthem)10-01-2011 – 03-01-2016

  Directed marketing strategy for the Connecticut market, driving B2B and B2C campaigns across small, large, and municipal segments while aligning with enterprise goals and sales targets. • Owned positioning, messaging, and content development, executing product campaigns that supported revenue and engagement objectives. • Served as the single point of contact for marketing across the market, guiding sales, marketing support, and creative teams to resolve issues and ensure seamless campaign execution.

Education

• State University of New York – College at OneontaBachelor of Science (BS), Psychology

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