Bernice Chow

About

With a B.S. in Cognitive Science and a Minor in Business Information Management from UC Irvine, and further specialization through Reforge's Growth Series, I have built a robust career in marketing. Currently, I lead growth marketing at Instacart, focusing on marketplace acquisition strategies across North America and Canada. My previous roles include Digital Marketing Consultant at Tech for Campaigns, where I enhanced fundraising efforts for a political campaign, and Senior Manager of Marketing at Sprinklr, where I led global paid media strategies and managed a team of three. I also held positions as Manager of Marketing & Product and Senior Analyst at Sprinklr, driving marketing strategies and product adoption for high-profile clients like Universal Pictures and Lyft. My expertise spans across various marketing channels, audience segmentation, and performance optimization.

Experience

• Growth Marketing · Instacart06-01-2019

  Responsible for supply & demand marketplace acquisition marketing strategy, experimentation, creative strategy, and budget management for North America & Canada across various marketing channels. Partner closely with product, data science, product marketing, design, legal, and external vendors teams to acquire shoppers and consumers.

• Digital Marketing Consultant · Tech for Campaigns10-01-2020 – 11-01-2020

  Increase fundraising and engagement via robust digital marketing outreach to constituents, supporters, and donors for 2020 Missouri State House of Representatives candidate. Work with remote team to build and craft digital ads strategy & content, as well as provide expertise in the areas of audience segmentation and analytics.

• Senior Manager, Marketing · Sprinklr03-01-2018 – 05-01-2019

  Led global & regional paid media strategies and tactical executions across brand marketing campaigns, performance marketing campaigns and product launches in the entertainment & consumer electronics industries. Managed a team of 3 that were responsible for paid marketing strategy, campaign execution & optimization, and reporting on performance insights. Led hiring efforts for marketing interns and analysts for West Coast teams. Provided technical product solution expertise to clients to improve Sprinklr product adoption & usage. Client list included: Universal Pictures, Sonos.

• Manager, Marketing & Product · Sprinklr03-01-2017 – 03-01-2018

  MARKETING: Managed a team that was responsible for marketing strategies & execution to help define and scale brand & direct response campaigns in the US in the retail e-commerce & entertainment industries. Led strategy & implementation of brand & direct response paid social strategies for a retail e-commerce brand across their 4 different lines of business in the US. PRODUCT: Acted as the liaison between the sales & product team to improve product adoption; collaborated with the sales & product team in road-mapping future product solutions & client requests into Sprinklr platform. Educated clients/advertisers on Sprinklr product features & functionalities to increase product adoption & usage through presentations and hands-on training sessions. Oversaw integration with ad partners, and validated data to ensure parity between internal reporting and partner's API. Client list included: Universal Pictures, Deckers - UGG, Hoka One One, Sanuk, Koolaburra.

• Senior Analyst, Marketing · Sprinklr03-01-2016 – 03-01-2017

  Executed and analyzed marketing campaigns across multiple industries on various social platforms such as Facebook, Instagram, Twitter, Pinterest, Snapchat, Yahoo, and Tumblr. Led the initiative to integrate Yahoo Gemini ad platform with Sprinklr to market to existing clients, worked cross-functionally with product managers, sales and developers. Optimized campaigns to maximize key KPI's for brand awareness, co-marketing, and user acquisition goals. Developed test & learn roadmaps for creatives, audience targeting, and new channels for a gaming client, growing the account to more than 50% share of voice globally on Yahoo and Tumblr. Created client-facing collateral and communicated key performance insights to clients on a weekly, monthly and quarterly basis. Trained incoming analysts and directly managed a team of analysts on execution, reporting, day-to-day optimization, and long-term strategies. Client list included: MachineZone, Deckers - Ugg, Lyft.

Education

• UC IrvineB.S., Cognitive Science
• UC IrvineMinor, Business Information Management
• ReforgeFall Cohort, Growth Series

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