Stanley Bastien

About

With a Bachelor of Arts in Economics from Columbia University and an MBA in Finance from The Wharton School, this accomplished professional has built a robust career in product marketing and CRM strategy. Currently serving as the Senior Product Marketing Manager at Instawork, they focus on CRM lifecycle and retention strategies. Previously, they were the Senior CRM Strategy Lead at Chamberlain Group, where they crafted engagement and retention programs for top partners like Tesla and Amazon. At Goldbelly, they excelled as a Senior Growth Manager, boosting customer referrals by 226% and optimizing lifecycle marketing initiatives. As the Director of Ecommerce at Birthday Girl, they developed a go-to-market strategy that achieved over $2.5M in sales within 18 months. Their expertise spans multi-channel campaigns, audience segmentation, and dynamic content strategies, making them a leader in driving customer engagement and business growth.

Experience

• Senior Product Marketing Manager - CRM Lifecycle & Retention · Instawork03-01-2024

  Responsible for managing CRM lifecycle and retention strategies, likely contributing to the development and execution of marketing campaigns to enhance customer engagement and retention.

• Senior CRM Strategy Lead · Chamberlain Group07-01-2022 – 03-01-2024

  Lifecycle Strategy: Devise and execute strategic blueprint for engagement and retention programs for company’s top partners including Tesla, Amazon, and Walmart. Research and identify growth opportunities through audience segmentation and journey optimization. Execution: Collaborate with product managers, designers, developers, and data scientists to deliver advanced multi-channel campaigns. Build journeys utilizing multivariate a/b tests, event triggers, splits, rejoins, contact tagging, dynamic content, and saturation based segmentation. Audit, catalog, and streamline multi-program and multi-department journeys.

• Senior Growth Manager · Goldbelly08-01-2019 – 07-01-2022

  Lifecycle Marketing: Implemented and managed email, referral, and other customer lifecycle initiatives. Optimized and scaled email channel through robust, iterative, and scalable test and learn strategies. Paid Social: Designed and maintained Facebook and Instagram merchant partner paid ads program. Managed one assistant. Subscriptions: Initiated renewal, churn reduction, product expansion, and new growth initiatives for subscriptions product. Referrals: Increased customer referrals by 226% with industry leading tiered refer-a-friend program that increased rewards as advocates referred more of their friends and family.

• Director of Ecommerce · Birthday Girl12-01-2015 – 01-01-2019

  Go to Market: Developed and implemented go to market strategy that grew sales to over $2.5M within 18 months of launch. Generated over 300k monthly organic views with content marketing on Facebook, blog, email, Instagram, and Pinterest. Lifecycle Marketing: Planned, launched, and managed email, sms, and push customer lifecycle initiatives including welcome, birthday, zodiac sign based triggered journeys with dynamic content and routing features. Paid Social: Constructed, executed, and maintained multi-platform advertising strategy. Supervised marketing staff of two. Operations: Built and directed internal and external fulfillment operations. Supervised fulfillment staff of five.

Education

• Columbia UniversityBachelor of Arts (BA), Economics
• The Wharton SchoolMaster of Business Administration - MBA, Finance, General

Similar talent on Pangea

Catherine J.Revenue-Driven Marketer | Ex-Google, Meta, & FinTech | Expert in Lifecycle Marketing, Growth Marketing, Marketing Ops to Maximize Engagement and ROINew York, NYRamya P.CRM and Lifecycle Marketing ExpertToronto, ONYordanos G.Marketing Strategist | Data-Driven Growth, Lifecycle Marketing & Creative StorytellingPortland, ORRRyan B.Senior Digital Marketing Strategist