Beth Stone
Marketing Strategist | Brand Development Expert
13 yrs experience · <10 hrs/week
About
With a robust educational background, including an MS in Mass Communication from Virginia Commonwealth University and a BFA in Graphic Design from James Madison University, complemented by a recent Certificate in Product Management from Texas McCombs School of Business, I bring a wealth of knowledge to the table. My professional journey spans over a decade, marked by key roles such as Integrated Strategy Consultant, ESG Brand Programs Director, and Global Brand Strategy Director at Indeed.com. I have also held pivotal positions at Neiman Marcus Group, Under Armour, Razorfish, RadioShack, and Sherry Matthews Advocacy Marketing. My expertise lies in marketing strategy, brand development, consumer insights, and integrated marketing, consistently driving data-driven decisions to enhance brand presence and customer engagement.
Experience
- Integrated Strategy Consultant · Freelance08-01-2021
As an Integrated Strategy Consultant, provided strategic guidance and solutions to various clients, leveraging expertise in marketing, branding, and consumer insights.
- ESG Brand Programs Director · Indeed.com03-01-2022 – 04-01-2023
Directed ESG brand programs, focusing on integrating environmental, social, and governance factors into Indeed's brand strategy.
- Global Brand Strategy Director · Indeed.com09-01-2018 – 06-01-2021
Led global brand strategy initiatives, enhancing Indeed's market presence and brand recognition worldwide.
- VP, Marketing Strategy and Intelligence · Neiman Marcus Group06-01-2021 – 09-01-2021
Oversaw marketing strategy and intelligence, driving data-driven decisions to optimize marketing efforts and improve customer engagement.
- Director Integrated Marketing, UACF Media · Under Armour02-01-2018 – 09-01-2018
Directed integrated marketing efforts for UACF Media, aligning marketing strategies with business objectives to drive brand growth.
- Marketing & Consumer Strategy Director · Razorfish11-01-2014 – 02-01-2018
Led marketing and consumer strategy initiatives, leveraging data and insights to drive effective marketing campaigns and consumer engagement.
- Senior Account Planner · Razorfish09-01-2012 – 09-01-2013
Developed strategic account plans, working closely with clients to understand their needs and deliver tailored marketing solutions.
- Director, Consumer Insights and Planning · RadioShack09-01-2013 – 11-01-2014
Directed consumer insights and planning, utilizing market research to inform business strategies and improve customer experiences.
- Account Supervisor · Sherry Matthews Advocacy Marketing09-01-2011 – 09-01-2012
Excited to work with International Non-Profits and Government Agencies on behavioral change initiatives, fundraising, and membership enrollment.
- Brand Activist · Play Big, Inc.10-01-2010 – 01-01-2012
Brand activation; research, strategy, and organization.
Education
- Virginia Commonwealth UniversityMS, Mass Communication
- James Madison UniversityBFA, Graphic Design
- Texas McCombs School of BusinessCertificate, Product Management
Similar talent on Pangea
Hire Beth through Pangea
Describe your project to the Pangea agent — see if Beth is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.
See if Beth is a fit