Mary Weiss

About

With a diverse background in communications and business, I am currently pursuing dual degrees in Communications and Marketing at the University of Washington and UW Foster School of Business. I hold a Project Management Certificate from Edmonds College and an Associate of Arts in Business Administration from Olympic College. As a Brand Manager at E Media Group, I develop strategies to enhance market presence and customer engagement. My extensive experience includes roles such as Marketing Manager at Allytics and Associate Consultant at LT Partners, where I focused on digital marketing and partner channels. As a self-employed Brand & Content Marketing Strategist since 2010, I have empowered entrepreneurs and small businesses across various industries. Additionally, I founded the Women's Impact Network at Zillow Group, advocating for diversity and inclusion. My career is driven by a passion for strategic marketing and empowering underrepresented communities.

Experience

• Brand Manager · E Media Group03-01-2023

  Responsible for managing and developing brand strategies to enhance the company's market presence and customer engagement.

• Brand & Content Marketing Strategist · Self-employed01-01-2010

  Helping entrepreneurs and small business start-ups identify and develop key business strategies involving brand marketing, competitive advantage, and demand generation, along with developing strategies for sales enablement and client engagement marketing, and customer support needs. Past clients include: restaurant and coffee shop owners, virtual reality developers, interior designers, personal/life coaches, personal service providers, etc.

• Marketing Manager · Allytics07-01-2022 – 02-01-2023

  Managed marketing strategies and campaigns to enhance brand visibility and drive business growth.

• Associate Consultant · LT Partners08-01-2021 – 04-01-2022

  Providing marketing and consulting services designed to strategically solve problems for national brands in the digital marketing channel, primarily focusing on the partner marketing channel.

• Founder and President - Women's Impact Network (WIN) · Zillow Group01-01-2017 – 12-01-2019

  Conceptualized and brought to life an employee resource organization serving 1200+ underrepresented womxn within the company. Responsible for scaling the organization and overseeing the executive Board of Directors, (WIN Council) promoting network mission and goals across all offices for ZG, recruiting and supporting leaders within the org, and driving inclusion, belonging, diversity, and equity initiatives companywide.

Education

• University of WashingtonBachelor of Arts, Communications
• UW Foster School of BusinessBachelor of Business Administration - BBA, Marketing
• Edmonds CollegeCertificate, Project Management
• Olympic CollegeAssociate of Arts (A.A.), Business Administration

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