Kristen Opalach

About

With a Bachelor of Science in Management and Finance from Boston University and continuing education in SEO and user experience from the Fashion Institute of Technology, I bring a robust blend of marketing and technical expertise. My career spans over a decade, including roles such as Marketing Manager at AIChE, where I led multi-channel marketing strategies for a 60K+ member association, and Digital Marketing Expert in Residence at General Assembly, mentoring professionals in digital marketing. As Director of Client Services at Point One Percent, I partnered with luxury brands like Nordstrom and Sephora to produce comprehensive marketing campaigns. My tenure as Account Director at slover [AND] company and AR New York involved modernizing client brands and overseeing high-profile campaigns, including the launch of smartwater's Jennifer Aniston campaign. My diverse experience underscores my ability to drive marketing innovation and brand development across various industries.

Experience

• Marketing Manager · AIChE - American Institute of Chemical Engineers08-01-2016 – 06-01-2023

  Lead all aspects of marketing strategy for an industry association with 60K+ members. Accountable for driving multi-channel marketing efforts, optimization, and business development to support AIChE's mission of advancing sustainable energy practices. Deploy cross-channel marketing strategies blending paid and organic social, content, print, events, sponsorships, CRM, and lead generation to promote program offerings. Accountable for developing marketing plans to support multiple product lines including large-scale, annual conferences. Determine optimal media mix and manage the media buying budget to maximize return on spend. Track digital analytics to optimize campaigns for performance and ROI. Launched AIChE's first digital media campaign and introduced paid social marketing (LinkedIn, Facebook, Twitter) into the portfolio.

• Digital Marketing, Expert in Residence · General Assembly06-01-2015 – 08-01-2016

  Instructed professionals in digital marketing fundamentals and techniques. Mentored students new to the field, as well as existing marketers looking to expand their digital experience and skill set.

• Director of Client Services · Point One Percent07-01-2015 – 03-01-2016

  Partnered with luxury brands to produce marketing assets for digital, retail, email, signage, and advertising campaigns. Led a 4-person team in driving new business while supporting existing agency accounts. Collaborated with internal teams to develop and present creative briefs to clients. Managed the account relationship at all stages of engagement to ensure deliverables met timeline, scope, and budget. Established new brand positioning for Nordstrom and Sephora, including an overhaul of retail store design and branding (e-commerce websites, packaging, email, advertising) for the US and Asia markets. Led brand repositioning campaigns for Hudson Yards and The Ritz Carlton Condominiums. Overhauled the Erno Laszlo skincare brand through new identity, packaging, website assets, signage, and email campaigns.

• Account Director · slover [AND] company05-01-2013 – 10-01-2014

  Led collaborations with cross-functional teams to modernize client brands through creative and marketing strategy. Directed account executives in developing new business and managing existing agency relationships, including acquisition of the multimillion-dollar Marriott account. Repositioned Golden Door Spa to attract a younger, affluent consumer by overhauling the brand platform including website, e-commerce store, and integration of a new online booking system. Envisioned the brand strategy, packaging, and creative assets for the launch of Golden Door's private label cosmetics line. Served as primary agency liaison for the Wynn Resorts business, overseeing deliverables (branding, identity, in-room amenities) for Wynn Palace Cotai in China, and product branding for Wynn Cellars.

• Account Director · AR New York03-01-2012 – 01-01-2013

  Directed a multi-specialized team across creative, copy, and production for a niche agency representing luxury brands (acquired in 2011 by Publicis). Appointed account services lead for the smartwater and Cache business, working with clients to overhaul websites, imagery, loyalty programs, and social media presence. Hired and managed teams of stylists, talent, and photographers on photo shoots to produce creative assets. Guided the launch of smartwater's highly publicized Jennifer Anniston campaign and viral video (3M+ online views in first week), including development of print, OOH, and digital advertising components. Repositioned the Cache brand across 250 stores nationwide, overseeing photo shoots for print and digital advertising, retail signage, catalogs, direct mail, and in-store displays.

Education

• Boston UniversityBachelor of Science (B.S.), Management; Finance
• Fashion Institute of TechnologyContinuing Education, Search Engine Optimization and User-experience courses
• General AssemblyWordPress Immersive; Front-End Web Development

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