Bill Freedman

About

Bill Freedman is a hands-on demand generation and marketing consultant with more than a decade of experience building trustworthy relationships with developers and buyers, establishing irresistible brands, and providing pipeline accountability. I've helped growth stage B2B companies – like GridGain, WePay, Constructor.io, and Kong – achieve consistent double-digit revenue growth. Work shoulder-to-shoulder with Bill to - validate your differentiation - accelerate campaign experimentation - create persuasive content - drive BDR productivity - implement programmatic advertising and account based marketing - quantify/analyze digital marketing effectiveness Bill Freedman brings process discipline to pipeline generation. If appropriate for your growth stage, he can implement scalable automated processes using a variety of MarTech tools: Marketo, HubSpot, Salesforce.com, Segment, Koala, Outreach, ZoomInfo, ClearBit, Google Analytics 4 and others to identify in-profile buyers and act on the digital buying signals.

Experience

• Principal Consultant · Product Marketing & Management06-01-2016

  Marketing strategy, operations and tactics for customer acquisition, lead generation, marketing automation and product marketing. Satisfied clients include: Nok Nok Labs, Magnet Systems, Cenzic, Symplified, Ribbit Telephony, Active Reasoning, Applicast, Scalix, Compiere, Dana Corporation and Instantis. Note worthy Engagements: Kong, Inc., Demand generation. Drove measurable weekly growth of sales accepted leads for a fast-growing enterprise API gateway platform. Managed projects ranging from launching a rebranded website to hosting bi-weekly webinars to re-invigorating Kong’s open source community activities. Appcelerator, Inc., Marketing operations. Designed closed-loop processes to recruit open source developers, sell subscriptions and generate enterprise sales opportunities. Grew registered developers from 0 to 300,000 and facilitated sales bookings from $0 to 500K in monthly recurring revenue.

Education

• Duke UniversityMBA, General Management
• University of ChicagoAB, Social Sciences

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