Pratibha J.

About

I have 15 years of experience driving growth marketing and demand generation for B2B companies from early stage startups (Rancher Labs, Gradle) to public companies (Anaplan) in the San Francisco Bay Area. I have experience across industries like devtools, data security, enterprise planning, and networking. My Expertise and Impact: • Experienced B2B Growth Marketing and Demand Generation Leader: In my recent four leadership roles ranging from Senior Director of Demand Generation to VP of Growth Marketing, I owned all key marketing functions including field, account-based, digital (paid and organic), website, email and content marketing, marketing operations and the MDR team. • Startup Veteran: I’ve been in the trenches of high-growth startups, adeptly balancing marketing strategy with the fast-paced needs of startups. I have a track record of consistently exceeding SQL and opportunities targets, with YoY ARR growth of 20-35% at my last four companies. • Enterprise Whisperer: I have experience crafting marketing strategies for all segments but particularly understand the complexities of a buying committee and long sales cycle in the enterprise segment, enabling me to skillfully orchestrate the customer journey. • Strategic Doer: I excel at taking marketing programs, processes, teams, martech stacks and performance metrics from concept to execution.

Experience

• Marketing Advisor · Kwanzoo, Peoplebox, Betafeld10-01-2024

  Provide strategic marketing guidance across growth, demand generation, and go-to-market execution to accelerate pipeline for B2B startups.

• Sr. Director of Demand Generation · Culture Amp01-01-2023

  Lead demand generation across the company website, organic search, email marketing, nurture strategy, and account-based marketing (including events and content syndication programs).

• VP of Growth Marketing · Gradle Inc.01-01-2022 – 01-01-2023

  Lead a team of 12 - global field marketers, account-based marketer, digital marketers, web developer, and market development reps (MDRs). Oversight of all events (3rd party conferences, company-branded events, online events, webinars and trainings), organic search, paid media channels, account-based marketing, web operations, lead scoring, nurture strategy, and email marketing.

Education

• The University of Texas at AustinMBA, Marketing

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