Thiago Velloso

About

Senior Demand Generation & Performance Marketing leader with 12+ years driving enterprise pipeline growth through full-funnel ABM programs, paid media at scale, and AI-powered marketing workflows. Expert in building repeatable demand engines, leveraging intent signals (6Sense), aligning closely with RevOps and sales teams, and executing high-performing multi-channel campaigns that consistently hit quarterly pipeline targets.

Experience

• Fractional Head of Marketing · Independent Consulting — Phoenix Flight Industries & DemandFlow01-2026

  • Engaged by Phoenix Flight Industries (pre-commercial hydrogen-powered UAV startup) to develop GTM strategy, ICP definition, messaging architecture, and website — targeting utilities and critical infrastructure operators. • Engaged by DemandFlow (cloud-native enterprise SaaS, UK telco and infrastructure) to lead ICP definition, messaging, positioning, and website strategy — supporting a platform with active customers including BT and VMO2 and channel partnerships targeting the UK utilities market.

• Head of Performance Marketing · Digital Reach / Nonprofit Tech Shop10-01-2024 – 12-31-2025

  • Led a cross-functional team of digital specialists, marketing ops, and content creators delivering omnichannel campaigns for tech, nonprofit, and healthcare clients plus internal B2B pipeline growth. • Managed multi-million-dollar ad budgets across Google Ads, Meta, LinkedIn, programmatic, OOH, and direct mail. • Designed and executed demand gen programs for Nonprofit Tech Shop, driving software adoption and inbound demo volume. • Reduced CPL by 35% for a healthcare client through channel reallocation and conversion-rate optimization. • Partnered with RevOps to integrate attribution across platforms, improving pipeline visibility and revenue tracking accuracy.

• Performance Marketing Manager · Cresta (AI for Enterprise Sales)06-01-2022 – 09-30-2024

  • Owned global demand gen strategy against a $12M/quarter pipeline target — consistently hit quarterly goals through multi-channel ABM and performance programs. • Built and ran a 1,200-account enterprise ABM motion: 6Sense display for persona and industry-specific awareness, LinkedIn retargeting with gated assets, persona-specific nurture flows, monthly webinars, and SDR handoff — driving qualified pipeline across the full target account list. • Executed a one-off competitive displacement campaign targeting CallMiner customers outside the core ABM list, generating $10M in pipeline — 2x the original $5M goal — with 24 qualified opportunities sourced. • Used 6Sense Conversational Email to engage 6QAs (qualified accounts not receiving SDR attention), auto-routing interested replies directly to reps — expanding pipeline reach without adding headcount. • Built separate nurture tracks for event leads and content syndication leads; retargeted non-engagers via LinkedIn to keep accounts warm through longer sales cycles. • Collaborated with Product Marketing to develop persona and industry-specific messaging, improving engagement rates and opportunity win rates. • Drove SEO initiatives that doubled organic page views and inbound demo requests. • Achieved 15x ROAS across the full demand generation program.

• Performance Marketing Manager · Odoo (B2B SaaS – Business Software)04-01-2021 – 06-30-2022

  • Led a global team of growth marketers; scaled Google Ads from $40K to $1.2M/month while reducing CPL from $120 to $40 — generating 30,000 leads/month at peak and driving ~60% of all product trials. • Scaled digital event program 6x beyond registration goals, establishing webinars as a primary lead channel.

• Advertising Manager · Odoo (B2B SaaS – Business Software)01-01-2019 – 04-30-2021

  • Expanded global paid media budget from $40K to $500K/month while maintaining positive ROAS across markets. • Built the Odoo Roadshow paid media program from zero to $1M+ annual spend, promoting 100+ events per year with ~90% of registrations sourced from paid — generating ~3x ROI tied to downstream revenue. • Directed Odoo's first virtual annual conference, exceeding attendance goals.

• Marketing Strategist · Odoo (B2B SaaS – Business Software)01-01-2018 – 01-31-2019

  • Launched digital event promotion strategy generating 15,000+ new leads across 150+ global events.

• Marketing Manager · JC Hawaii (Manufacturing)02-01-2013 – 08-31-2016

  • Doubled national sales in 12 months via digital strategy; increased regional sales 325% and launched the company's e-commerce platform.

• Digital Marketing Coordinator · Grupo Lance (Media)09-01-2014 – 09-30-2015

  • Grew subscriber database by 700K+; increased monthly page views 37% through SEO, boosting subscription sales by 56%.

Education

• Hult International Business SchoolMBA
• ESPMBA, Business Communications (Marketing)

Similar talent on Pangea

Brock W.B2B Marketing Leader (Demand Gen, ABM, MarTech) | 16+ Years Driving Pipeline & ROISan Diego, CAKeerthana D.Marketing Operations Leader | ABM & Demand Generation StrategistVanessa M.Marketing Manager | GTM, ABM & Pipeline Generation (15+ Years)São José dos Campos, State of São PauloDante K.Data Driven B2B Growth Marketer specializing in Paid Advertising and Revenue OperationsToronto, ON