Bobby McManus, Ph.D.

About

With a robust academic background in Cognitive Psychology and Neuroscience from the University of Notre Dame and a PhD from North Dakota State University, I have cultivated a career focused on research and analysis. Currently, I serve as a Lead Researcher at Brighter Research, where I spearhead pilot testing for a nationwide assessment of the U.S. education system. My role involves coordinating logistics, conducting testing sessions, and analyzing data to evaluate educational software. Previously, I worked as a Scientist at Exponent, managing UX research projects across various industries, and as a Researcher at Gotham Polling & Analytics LLC, where I ensured demographic representation in study samples. My early research experience at North Dakota State University involved exploring the impact of tool interaction on perception and action. My expertise lies in research design, data analysis, and delivering actionable insights.

Experience

• Lead Researcher · Brighter Research01-01-2024

  Conducted pilot testing for a nationwide assessment of the U.S. education system, under contract with Educational Testing Services (ETS). Coordinated testing logistics and ran testing sessions in schools around the country. Performed data analysis to determine reliability and validity of a novel educational software following completion of pilot testing. Aided with creation of a report for delivery of findings regarding the viability of the software around the United States.

• Researcher · Gotham Polling & Analytics LLC01-01-2024

  Assisted with recruitment of study respondents for a polling company. Ensured study sample properly represented the relevant population demographics and created a list of respondents to be surveyed.

• Scientist · Exponent06-01-2020 – 07-01-2023

  Managed user experience (UX) research projects end-to-end for clients in technology (software & hardware), automotive, and medical industries. Assisted with research design and execution, data analysis, and creation of research deliverables.

• Researcher · North Dakota State University08-01-2016 – 05-01-2020

  Graduate Researcher in the Action and Cognition Lab within the Psychology Department, investigating how interacting with tools, ranging from simple hand-held objects to complex remotely-operated drones, impacts perception and action.

Education

• University of Notre DameBachelor of Arts - BA, Cognitive Psychology and Neuroscience
• North Dakota State UniversityDoctor of Philosophy - PhD, Cognitive Psychology

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