Bowale Odukale

About

With a Master of Arts in Communication and Media Studies from Clemson University and a Bachelor of Science in Mass Communication/Media Studies from Covenant University, this professional has a strong academic foundation. Their experience includes roles such as Graduate Teaching Assistant and Graduate Intern at Clemson University, where they also worked as a Communications/Digital Marketing Manager at Primera MFB. Prior to this, they served as a Product Marketing/Communications Manager at Vale and as a Brand and Digital Manager at Verdant Zeal. Their earlier experiences include positions such as Social Media Officer at Covenant University, News Reporter at The Nation Newspapers, and PRO/Media Aide at the State Government of Osun. Throughout their career, they have demonstrated expertise in strategic communication, digital marketing, social media management, and content creation.

Experience

• Graduate Teaching Assistant · Clemson University08-01-2022
• Graduate Intern · Clemson University Social Media Listening Center01-01-2024
• Communications/Digital Marketing Manager · Primera MFB03-01-2022 – 08-01-2022
• Product Marketing/Communications Manager · Vale10-01-2020 – 03-01-2022
• Brand and Digital Manager · Verdant Zeal03-01-2018 – 10-01-2020

  Developed and executed different strategic communication and digital/content marketing campaigns for brands like Development Bank of Nigeria (DBN), Uber, Redbull, and British Council with PPC, SEO, display ads, Analytics, etc. to meet campaign objectives and achieve the maximum outcome for clients. Maintained key relationships with third-party vendors to execute all client's digital objectives successfully.

• Social Media Officer · Covenant University01-01-2015 – 02-01-2018

  Developed the strategy for the university's different social media platforms, increasing the number of followers and engagement by 60%. Strategized and developed different marketing campaigns, helping to increase the number of enrollments. Created monthly content calendars, improving the organization of the work and guaranteeing constant production with real-time analytics and post-performance to promote university events.

• News Reporter · The Nation Newspapers11-01-2013 – 01-01-2015

  Analyzed and collected information through various modes such as personal interviews and news briefings to prepare news reports. Monitored daily events locally, nationally, and internationally and assisted others to gather current events. Prepared reports to keep the public informed about daily happenings. Coordinated with the news editor and fellow reporters to develop story ideas for report writing. Maintained relations with all news sources on a daily basis to develop story ideas and compile appropriate reports.

• PRO/Media Aide · State Government of Osun10-01-2011 – 11-01-2012

  Covered special events for the state within and outside the state. Conducted interviews with different personalities. Researched, wrote, and distributed press releases to targeted media. Collated and analyzed media coverage. Wrote and edited in-house magazines, case studies, speeches, articles, and annual reports. Prepared and supervised the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs.

Education

• Clemson UniversityMaster of Arts - MA, Communication and Media Studies
• Covenant UniversityBachelor of Science (BS), Mass Communication/Media Studies

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