Aliza Siddiqi

About

Marketing professional with experience in digital marketing, social media marketing, graphic design, and project management. Proven track record in gaining successful results and improving key performance indicators. Previous experience with CIBC, The Citizen's Foundation (TCF), and MIST.

Experience

• Marketing Communications Lead Intern · CIBC05-01-2023 – 08-01-2023

  - Led and implemented direct marketing communications and seasonal campaigns for the Credit Cards Team to streamline and improve process efficiency by 2 weeks and increase engagement by 84% across the consumer lifecycle. - Strong use of Excel to track campaign engagement and performance. - Worked closely with CRM systems such as SalesForce Marketing Cloud to develop and modify customer journeys. - Collaborated with internal cross-functional teams and external stakeholders, as well as agency partners, to develop strong creative briefs, key strategic insights, and executional excellence in email marketing campaigns. - Managed creative development timelines and internal approval processes, including legal and compliance reviews, for multiple direct marketing projects and campaigns.

• Sales Lead · Mountain Warehouse07-01-2021 – 09-01-2022

  - Proactively assisted and communicated with 50+ clients daily to ensure a smooth, enhanced customer experience. - Maintained an 88% customer sales rate. - Improved customer shopping experiences by utilizing product knowledge to provide personalized recommendations and increase overall sales revenue.

Education

• Schulich School of Business, York UniversityBachelor of Business Administration with Honours, Marketing

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