Brad Wilson

About

I’m the founder of Must Disrupt, an innovation lab helping businesses grow through product management, digital transformation, and emerging technology. I work with leaders to move from concept to execution, using human-centered design and a clear strategic focus to deliver measurable results. Over the past decade, I’ve led large-scale digital initiatives across hospitality, FMCG, retail, and manufacturing. My experience spans building transformation roadmaps, embedding a culture of innovation, and integrating AI, automation, and blockchain solutions that create lasting business value. What I bring: > Product management expertise, from MVPs to scalable solutions > Digital transformation strategy, execution, and change leadership > Human-centered design and customer experience innovation > Integration of Bitcoin, Web3, and AI into practical business use cases I work best with leaders ready to challenge the status quo and build solutions that scale. Whether it’s designing a new product, rethinking a process, or shaping a transformation strategy, my goal is always to deliver impact you can measure.

Experience

• Founder · Must Disrupt2022-07-01 –

  Founder at Must Disrupt | Innovation & Product Strategy I lead Must Disrupt, a human-centered design and innovation lab. We help businesses build smarter, faster, and more scalable digital solutions using AI, automation, and Web3. Our work is split into three parts: 1. Advisory & Strategy: Helping teams find new ways to grow, work more efficiently, or solve real-world problems through human centered design and emerging tech. 2. Product & Venture Building: Designing and launching disruptive digital tools, platforms and AI powered products. 3. Creative Experiments: Running our own projects where we explore bold ideas, future trends and do all around dope shit. My focus is always on what's next >/ using design thinking and technology to unlock new value, whether in startups, corporates, or communities.

• Customer Success & Innovation Manager · V5 Digital2024-06-01 – 2024-12-01

  Merged technology with strategic business growth to enhance customer experience and solve complex challenges. Fostered a culture of innovation and excellence, inspiring teams to achieve shared goals.

• Digital Acceleration Manager · Ohlthaver & List2022-07-01 – 2024-06-01

  Set the strategic vision for digital acceleration team, driving digital transformation initiatives across the group to deliver value to stakeholders in the present and future.

• Digital Marketing Manager · Ohlthaver & List2021-07-01 – 2022-06-01
• Group Digital Marketing Strategist · Ohlthaver & List2018-03-01 – 2021-06-01
• Group Digital Marketing Coordinator · Ohlthaver & List2015-09-01 – 2018-03-01

Education

• Digital Marketing InstitutePostgraduate Diploma, Digital Marketing
• University of South Africa/Universiteit van Suid-AfrikaBachelor of Commerce (B.Com.), Marketing

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