Elizabeth “Gafford” Newberry

About

Experienced Growth Hacker, Experiment Queen, Product Designer, Manager, Entrepreneur, Intrapreneur, Partner with a demonstrated history of excellence in the digital content industry. Excellent troubleshooter, problem solver, process improvement driver and team player who loves to help others succeed. I thrive in a fast-paced environment with a can do attitude where change is constant.

Experience

• Head of Marketing & Social · LOOKOUT2023-01-01 –

  At the helm of digital media for LOOKOUT's AI camera, I'm forging ahead, harnessing the power of AI to redefine marine safety. My mission is to create more than a ripple, I aim to cause a wave in the marketplace. By launching audacious, innovative digital media strategies, I'm not just raising brand visibility, I'm seizing attention, boldly carving out LOOKOUT's position as a trailblazer in marine navigation safety.

• Founder · Gafford Reserve2009-01-01 –

  I help bold ideas find traction. I work with founders, startups, and growth-stage teams to build digital markets, launch standout products, and scale what works. I focus on turning complex ideas into clear strategies that create real momentum. My work spans brand positioning, viral content, automation systems, affiliate revenue models, and go-to-market strategy. I design systems that convert attention into growth. If you're building something ambitious and need traction, let’s connect.

• Chief Operations Officer · Punks & Pinstripes2020-05-01 – 2024-01-01

  A private, invite-only network for punk transformation executives. Executive networks weren't designed for people like us. We’re the rebels in the boardroom. Once we find one another we move mountains. We're Punk On Purpose.

• VP of Product · Yonder Agency2022-09-01 – 2023-01-01
• Product Manager R&D/Digital · 7-Eleven2022-02-01 – 2022-08-01
• Product Manager · Artium2021-06-01 – 2021-11-01
• Chief Product Officer · PracticeHero, an Unmatched Media Group Inc. Game-Changer2019-10-01 – 2021-11-01

  Identify growth opportunities within the youth sports industry and make it really easy to book your favorite practice space!

• Product Manager · Racami, LLC2020-12-01 – 2021-07-01

  Identify, gather, and manage product strategies, roadmaps, and market/customer requirements for Alchem-e and Pay+.

• BizTech Analyst · InVision2019-05-01 – 2020-08-01
• Digital Marketing Director for Legal Services · ViaTech2018-01-01 – 2019-04-01

Education

• The Art Institute of CharlestonInterior Design
• Fort Dorchester High School

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