Brandon Barnes

About

With over a decade of experience as a graphic and web designer, I am passionate about creating engaging and user-friendly digital solutions for various clients and audiences. At Pearson, I utilize Adobe XD and Figma to create complex symbol designs and smart layouts and perform design system maintenance for collegiate academic partners. I employ the classic design process of defining problems, researching, analyzing, designing, and validating results while collaborating with the graphics team to define and adhere to a thematic art style. I also champion web interface usability and web accessibility best practices and guide on implementing UX research and testing techniques. I aim to produce high-quality solutions that enhance the learning experience and outcomes for Pearson's users.

Experience

• Graphic Designer · Pearson2022-08-01 – 2023-08-01

  Utilized Adobe XD and Figma to create complex symbol designs, smart layouts, and performed design system maintenance for Collegiate academic partners. Employed the classic design process of defining problems, researching, analyzing, designing, and validating results. Executed best practices and processes around governance and maintenance of large-scale design systems. Collaborated with the graphics team to define/adhere to a thematic art style.

• Web Developer · Pearson2021-02-01 – 2021-10-01

  Championed web interface usability practices and web accessibility best practices. Identified target user groups and carried out interviews or other types of inquiry to help understand user needs. Ensured the creation and implementation of customized experiences for the digital user. Produced high-quality solutions through flow diagrams, graphic designs, storyboards and site maps. Provided guidance on the implementation of UX research techniques and testing activities to assess user behavior. Maintained a competitive edge against competitor products and industry trends. Performed tests on user interface elements such as CTAs, layouts, target links, landing pages and banners to increase conversions. Bridged the gap between graphic design and technical implementation. Exercised technical leadership on client projects. Designed and architected dynamic data-driven web experiences using various web-based APIs and Content Management Systems. Responsible for running reports and reviewing Key Performance Indicators. Tracked project performance, specifically to analyze the successful completion of short and long-term goals. Designed digital assets including banners, ads and landing pages for campaigns using Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver) and Visual Studio. Knowledgeable of HTML, CSS and Javascript.

• Web Designer · City of San Antonio2019-09-01 – 2020-01-01

  Managed and coordinated projects and activities between various divisions, City departments, public agencies, and/or private sector representatives. Lead web design and navigation strategy sessions. Enhanced or modified highly complex or multi-functional web pages and content according to client requirements while adhering to organizational design guidelines. Created graphics and images for web sites with specialized audience/scope. Assisted in the design, development and implementation of web interface usability practices and web accessibility best practices. Assessed new standards, technologies and trends to formulate strategies for enhancing web sites. Provided specialized reports as requested by management.

• Graphic Designer · Schlitterbahn Waterparks & Resorts2017-04-01 – 2019-09-01

  Graphic Design

• Art Director · esd and associates2015-01-01 – 2016-01-01

  Creatively expressed client brand objectives developing campaigns and interactive properties. Designed for Interactive applications. Demonstrated proficiency in Internet-related applications such as E-Mail clients, FTP clients and Web Browsers. Perform proficiently in the following: Adobe Creative Suite, Windows and Macintosh-based operating systems and basic knowledge of Microsoft Office.

• Graphic Designer · BCFS Health & Human Services2014-12-01 – 2015-05-01

  Developed, designed and formatted art projects working closely with originating units and Communications Department to refine concepts and ideas. Developed, implemented and coordinated a wide variety of creative and complex graphic artwork, primarily in digital formats. Planned, designed, laid out, and created visual elements for brochures, posters, reports, and other materials, requiring research and interpretation of subject matter, from concept to delivery. Consulted with originating departments requesting artwork to discuss preferences, methods of production, budgetary, scheduling, and production requirements. Revised and updated the graphic formats on a variety of AFSCME's frequently used print materials. Ensured that projects move through all the necessary stages of design, review and production. Developed a variety of graphics and other visual materials for use during conventions, conferences and meetings.

• Senior Visual Designer · The Soccer Factory2013-01-01 – 2014-01-01
• Contract Web Designer · Carliss Daughters Inc2012-03-01 – 2013-12-01

  Designed all websites and marketing materials for our brands including landing pages, emails, digital ads, conversion funnels etc. Designed all assets for social and content marketing campaigns. Collaborated with our team to establish the site functionality, layout and brand guidelines for multiple brands. Worked with marketing to split-test pages for conversions and performance. Worked with developers to ensure execution of designs across multiple browsers and devices without losing creative integrity or UX. Made the UX / UI simpler, more elegant, and more usable.

• Web Designer · Achieving Success International2010-01-01 – 2013-08-01

  Created website and social media marketing materials to increase online marketing presence.

• AMR · Genesis Technologies2008-01-01 – 2013-01-01

Education

• College of Lake CountyAssociate of Arts (A.A.), Web Page, Digital/Multimedia and Information Resources Design
• Shaw UniversityBachelor of Business Administration - BBA
• Shaw UniversityBachelor of Applied Science (B.A.Sc.), Business Administration and Management, General

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