Brandon Smith

About

Greetings, Pangea community! As a #Girldad of 3, I've mastered the art of balancing building brands and keeping my family full of love, laughter, and fun. With 12 years of marketing leadership experience and a talent for storytelling, demand generation, and content marketing, I'm a successful Head of Marketing who drives revenue growth for B2B startups and enterprises. Let's connect and chat about marketing or just share a good laugh!

Experience

• Director of Marketing · Delhivery04-04-2022 – 03-15-2023

  • Hired/Directed a team of 3 in developing new product launch in SaaS and PaaS for developer community, increasing user activity by 83%, yielding a 40% increase in new business and company going public on NYSE • Managed paid search, display, retargeting, and social campaigns, resulting in a 68% increase in ROI, a CAC/ LTV Optimization resulting in lifetime value growth of +42%, and cost of customer acquisition reduction with a marketing budget of $800k+ using content marketing strategies and A/B testing tools. • Enhanced and developed a well-defined marketing campaign strategy, achieving a 48% increase in monthly recurring revenue (MRR) and a 73% spike in customer acquisitions while generating over $80M ARR. • Create and optimize product GTM positioning, including market need, value proposition, stakeholders/targets, market trends, competitive/complementary offering analysis, partnerships and metrics demonstrating value creation as well as market development • Collaborated with Product and Dev teams to identify and prioritize modification of features for existing products or design and development of new products using both qualitative and quantitative insights; Guide product messaging and positioning, sales collateral, demos, presentations, and sales collateral based on customer insights and market landscape Marketing Communications Manager • Remote • Full-time • 05/2021 - 04/

• Marketing Communications Manager · Plainsight05-14-2021 – 04-14-2022

  Recruit/develop/manage a team of 5, creating demand generation campaigns; $2.2M pipeline in 8 months; influencer campaigns increasing brand awareness by 65%, followers by 50%, and engagement by 60% building a community of 5k users • Developed and executed a comprehensive marketing plan including content creation, ABM, demand generation, lead nurturing, paid search and virtual events that support the company's growth goals and objectives, resulting in a 50% increase in sales revenue. • Collaborated with product development and sales teams to create product positioning and go-to-market strategies, resulting in a 25% increase in lead generation. • Manage marketing budget and track performance against key metrics, resulting in a 15% reduction in marketing expenses while achieving desired results by refining strategy identifying OKRs and KPIs that serve as our foundation for growth • Build and maintain strong relationships with media, influencers, and other key stakeholders such as PR, resulting in a 20% increase in media coverage and brand visibility developing brand and voice on twitter, and developing strategies for various media (reddit, tiktok, youtube, etc)

• Senior Growth Marketing Manager · Altus Group01-07-2019 – 05-14-2021

  Implemented a multi-channel performance marketing strategy that resulted in a 60% increase in customer acquisition and a 45% increase in customer retention over a 9-month period. • Grew pipeline by $430k and increased the number of new business by 1.6X in 9 months through implementing a combination of an ABM and demand generation model that included hiring and managing a team of 5 marketing professionals, setting goals and objectives, allocating resources, and providing leadership. • Oversaw a budget of $1.2M, ensuring optimal campaign delivery while collaborating with cross-functional teams, including product, sales, and customer success, to ensure alignment and drive growth. • Managed marketing data and metrics, carried out data analysis, and generated monthly, quarterly, and annual reports to track progress against stated objectives. • Implemented a multichannel performance marketing strategy (Salesforce) that resulted in a 60% increase in customer acquisition and a 45% increase in customer retention over a 9-month period. • Managed SDR and marketing team growing revenue pipeline by $2.2M and increased the number of new customers by 1.6X in 9 months through implementing a combination of an ABM and demand generation, content creation, partnerships, and social media engagement activities. • Oversaw a budget of $1.2M with paid advertising, ensuring GTM best practices while collaborating with cross-functional teams, including product, sales, and customer success, to ensure alignment and conversion optimization. • Collaborated with Product to continuously improve how products were brought to the market, resulting in a 30% increase in customer satisfaction while developing unique messaging and positioning

Education

• University of HoustonGraduate Degree, Business Administration
• University of HoustonBachelor's Degree, Marketing

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