Brendan McConnell

About

Hi, I'm Brendan McConnell. I'm a freelance writer, SEO consultant and fractional content marketer based in Ottawa. I create content, strategies, and marketing frameworks that help companies (and people) like you grow traffic and leads from content. I've been in the marketing and journalism game for about 10 years now. Wrote a lot of articles, created a lot of marketing plans, generated a lot of leads. As of 2022, I’ve made the two-footed leap into full-time freelance and consulting work. Before that, I worked as senior writer, content marketing manager, SEO specialist, multimedia specialist, freelance journalist, and podcast producer. Lately, I've been working with people like you. Companies and individuals - big and small - lookin

Experience

• B2B Content Marketing Consultant | SEO Consultant | Freelance Writer · BrendanMcConnell.com11-01-2018

  A freelance B2B writing, ghostwriting, SEO, and fractional content marketing company serving B2B tech and small businesses internationally. Who I am: A freelance B2B writer, ghostwriter, SEO consultant and fractional content marketer. I write content and create strategies that help you (and your company) grow traffic and leads. What I do: I grow traffic to your website through SEO, content strategy, and demand creation. I start with your goal, establish the need, and create the solution. How I help: By getting the right content in front of the right people in a scalable manner. I specialize in making you a trusted brand in your market segment. Who my clients are: Companies that need help generating more organic web traffic and leads. They're leaders in their industries, and they use content strategies to show that to their customers and prospects. Who I've worked with: Shopify, Telus, Hootsuite, Docebo, Corel, Visier, Mangata Networks, Ensono, Homebase, Ten Thousand Coffees, PolicyMe, Juno Vet, Affinity, Peer39, Durable.co, Saba Software, RBR Ltd., Camcloud, Postmedia, CBC Television, Canadian Geographic.

• Senior Content Marketing Manager · Shopify01-01-2022 – 07-01-2022

  Created and executed content programs to help build the Shopify Plus audience. Created and began execution of a scalable, systematic, SEO-driven program to refresh dated content on the Plus blog to combat traffic decay. Collaborated closely with Integrated Marketing and Go-to-Market teams to refresh gated content for a 2022 audience. Created and began execution on integrated content marketing campaigns to target users at each stage of the buyer funnel (TOFU, MOFU, BOFU). Rode the Shopify rocketship, drank from the firehose, learned a new industry, and 5x'd my skills (10x when you hit the one year mark).

• Senior Copywriter · Docebo07-01-2021 – 01-01-2022

  Lead copywriter on a content marketing team of 20+ Worked closely with the performance marketing team to craft conversion-driven copy for emails, landing pages, and website pages

• Content Marketing Manager · Corel Corporation12-01-2017 – 07-01-2021

  As the Content Marketing Manager at Corel, I was responsible for planning, creating, distributing and measuring the success of content marketing material globally in support of our MindManager product line. In early 2021, this mandate shifted to include MindManager, Winzip Enterprise, and CorelDraw. - Editorial lead and primary writer for the MindManager blog - Managed three external freelance writers, hitting a twice-weekly blog publication goal - Developed and executed a 24-month SEO and blog editorial strategy to target high growth keywords at each stage of the top of funnel buyer journey (Attract, Convert, Close) - Liaised regularly with external thought leaders to create high value content for readers - Collaborated with the PR team to develop and execute a social media content strategy - Led the MindManager case study program in four languages, including process development, client outreach, interviewing, and writing - Led the strategy, writing, and promotion of eBooks, whitepapers, and webinars across all web channels, including the website, social media channels, blog, and paid advertising - Managed paid lead generation campaigns for content assets and webinars via LinkedIn Ads - Acted as the project lead on 5 virtual events to promote the 2019 and 2020 launches of MindManager for Windows - Acted as the marketing launch lead for the 2019 version of MindManager for Mac - Produced videos for launch promotions, how-to guides, and social media promotions - Acted as the program lead for social proof campaigns through TrustRadius

• SEO & SEM Specialist · Saba Software11-01-2015 – 12-01-2017

  Auditing of Halogen and Saba websites to determine opportunities for SEO improvements as a merged company. Keyword strategy, site structure, redirect planning for project that merged the Halogen and Saba websites into a new Saba.com. General SEO intelligence, support and guidance to the wider marketing team on SEO best practices and content generation. Maintaining and managing multi-million dollar global PPC advertising campaigns across numerous online channels such as Google AdWords, Bing and Capterra, targeting North America, Europe, Middle East and Asia Pacific. Planning and executing digital marketing strategies to increase leads, sales opportunities and brand awareness. Research and implementation of SEO tactics for company search marketing initiatives. Research and implementation of innovative search marketing techniques to improve lead generation. Monitoring and reporting of web traffic, budgets and inbound lead generation. Collaborating with other positions in the marketing department to ensure company-wide web marketing tactics are inline with SEO and PPC strategies. Achievements: 2016: 111% of global PPC lead generation target with a CPL 11% lower than target Q1 2017: 116% of global PPC lead generation target with a CPL 11% lower than target.

Education

• Western UniversityMaster of Arts, Journalism
• Carleton UniversityBachelor of Arts, Film Studies

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