Brian Walsh

About

This professional has held various marketing and management roles in renowned companies such as Cisco, Sierra Wireless, and Parallel Wireless. His expertise includes IoT marketing, cloud product marketing, and strategic planning. He has also been involved in product management and market research, demonstrating a diverse skill set. He has consistently contributed to the technology and communication sectors. His experience in developing strategies, launches, and deliverables for IoT connectivity and cloud services, as well as his involvement in sales enablement and customer engagement, showcases his proficiency in driving business growth and innovation. He has M.S. in Computer Science from Boston University and a B.A in Economics.

Experience

• IoT Marketing Leader · Self Employed01-01-2024

  Offering experienced, proven contract/temporary/part-time/full-time marketing services: • Marketing Content – Create compelling marketing deliverables including brochures, presentations, solution overviews, case studies, white papers, blogs, videos, press releases, sales playbooks, webinars • Technology Solution Demonstrations – Develop immersive, engaging demo use cases | Project manage SME teams | Interface with creative agencies for demonstration enrichment • Market Strategy & Assessment – Develop strategic marketing plans, market research, competitive analyses

• IoT Cloud Product Marketing · Sierra Wireless04-01-2023 – 12-01-2023

  Developed strategies, launches and deliverables for AirVantage® Services to expand the reach of company portfolio of IoT connectivity and cloud services to B2B customers across diverse vertical markets and IoT use cases.

• Senior Product Marketing Manager · Parallel Wireless10-01-2021 – 09-01-2022

  Developed compelling customer demonstrations and marketing content for sales enablement of Open RAN solution for CSPs. Program managed the development of use cases and deliverables for Open RAN demonstrations at MWC Barcelona 2022. Developed/presented webinars and video solution overviews to drive social media engagement and customer leads.

• Senior Marketing Program Manager · Cisco01-01-2000 – 09-01-2020

  Solutions Marketing 5G, Internet of Things, Smart Cities, Cloud. 2000 2018. Created sales enablement assets including white papers, blogs, use cases, At-a-Glance, marketing videos, case studies, etc. across new B2B growth industry opportunities for companys Service Provider products and solutions. Presented solutions at customer meetings, webinars (CSAT ave: 4.72/5.0) and industry events (e.g., MWC, CTIA, SCTE, VON, Cisco Live). SP Solutions Demonstrations 2010 - 2020. Primary lead for demonstration ideation & development at Tier 1 events, including 10 years demo lead for MWC Barcelona. Led cross-functional teams to create >100 compelling demos for IoT, Smart Cities, rural connectivity, Mobile Internet, etc. Drove 160% increase in # of demos presented, and 220% increase in # of demo views by SP customers & partners over 5yrs.

• Sr. Marketing Manager, Voice over IP (VoIP) Services · Genuity (was GTE Internetworking/BBN)01-01-1999 – 01-01-2000

  Drove GTM strategy for VoIP service on “GTE Internetworking powered by BBN” fiber network, managed partnerships with ASPs.

• Manager, Windows NT Marketing - Europe · Digital Equipment Corporation (Europe)01-01-1995 – 01-01-1998

  Led direct mail, events, and advertising campaigns as well as joint customer initiatives with partners (Microsoft, Oracle, SAP). Project managed the "Windows NT Solutions CyberBus" roadshow tour, reaching over 2,500 customers in 12 EU countries.

• Windows NT Product Marketing & Planning · Digital Equipment Corporation (USA)01-01-1993 – 01-01-1995

  Led business planning and market research for company’s entry into the Windows NT hardware, software & services markets.

Education

• Boston UniversityMaster of Science (M.S.), Computer Science
• University of Southern CaliforniaAdvanced Management Program, Institute for Communication Technology Management
• University of Massachusetts AmherstBachelor of Arts (B.A.), Economics
• Boston Latin School

Similar talent on Pangea

Lorena D.Product Marketing LeaderMaureen S.Experienced Head of Marketing | Senior Director/Product Marketing Leader | IT, Healthcare IoT (HIoT)/Internet of Medical Things (IoMT) and Operational Technology (OT) CybersecurityKatayoun D.Experienced Marketing Leader | Strategic Project ManagementLos Angeles, CAArpit M.Experienced Product Marketing LeaderDelhi, India