Arpit Mishra

About

🚀 Help businesses drive $7M+ in revenue | 💪🏼 Generated 20+ sales exceeding $100K each | 📈 Zero-To-One SaaS Marketing -> I'm a seasoned Product Marketing, GTM, Demand Generation, and Content Marketing expert with 12+ years of success in elevating B2B SaaS companies from startups to market leaders. Specializing in strategic marketing, HubSpot automation, and comprehensive product marketing strategies, I've been the architect behind generating over $7 million in revenue and executing 20+ sales exceeding $100K each. 🔍 What Sets Me Apart: Certified Expertise: Deep proficiency in HubSpot, complemented by a strategic blend of marketing automation tools to optimize your digital footprint. Proven Track Record: Enhanced B2B messaging, posit

Experience

• Fractional CMO · Renno04-01-2024

  Run end-to-end marketing campaigns including - Website messaging - Product Marketing - Google Ads - Outbound campaign

• Marketing Advisor · Swift Anytime06-01-2022

  Swift Anytime helps iOS developers across various experience levels prepare for technical interviews.

• Associate Director - Product Marketing · NextBillion.ai05-01-2022 – 09-01-2023

  Led Product Marketing to drive demand, enhance brand visibility, and support revenue growth. Product Marketing Strategy: - Developed and executed a product marketing strategy, increasing market share by 40%. - Transitioned from PAYG to bundled pricing models, reducing churn by 15%. - Conducted market research and competitive analysis, boosting brand recognition. - Implemented pricing strategies, increasing average deal size by 20%. - Executed ABM strategies, with the DG team. Go-to-Market: - Planned and executed GTM strategies, resulting in a 30% revenue increase and $2M in annual revenue. - Coordinated cross-functional teams, achieving a 60% increase in enterprise client acquisition. - Developed product positioning and messaging, increasing customer engagement by 30%. Inbound and Content Marketing: - Managed inbound marketing campaigns, increasing lead volume by 50%. - Produced content (whitepapers, case studies, blogs, webinars), leading to a 60% increase in organic traffic. - Implemented and optimized workflows using Google Analytics, increasing lead-to-customer conversion rates by 30%. - Tracked KPIs and refined strategies, improving overall marketing ROI by 20%. Sales Enablement: - Developed sales enablement tools, improving sales cycle efficiency by 40%. - Conducted training for sales teams, increasing productivity - Established a sales enablement process Customer Success Collaboration: - Worked with customer success teams, reducing churn by 15%. - Acted on customer feedback, increasing satisfaction scores. Team Leadership: - Led a cross-functional team, increasing productivity by 25%. - Set objectives and provided feedback, aligning teams on organizational goals.

• Product Marketing Lead · 100ms05-01-2021 – 02-01-2022

  The original marketing Swiss knife at the company if it's marketing, I've done it!

• Senior Marketing Manager · Oorwin05-01-2020 – 04-01-2021

  Effectively utilize competitive analysis and market research to assess plans and provide solutions that foster growth and increase productivity. Focus on building demand generation strategies, brand perception, new marketing techniques Responsible for Product Marketing, Product management, and lead generation Responsible for creating processes around entire marketing activities in Hubspot. Collaboration across Sales and Product teams for smooth flow of leads and technical changes in the product. Campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition. Grew sales pipeline through quarterly inbound demand generation campaigns including email drip campaigns, PPC campaigns, webinars, sales-enablement collateral, promotions, and field events.

• Product Marketing Consultant · Various Companies05-01-2017 – 06-01-2020

  Worked as a Product Marketing Consultant for various companies, contributing to their marketing strategies and execution.

Education

• Symbiosis Institute of Management StudiesPost graduate diploma in Business Management, Project Management
• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)Master of Technology (M.Tech.), Telecommunications Engineering
• Jaypee University of Engineering and TechnologyB.TECH, ELECTRONICS AND COMMUNICATION
• Central Academy SchoolsSSC & HSC, MATHS

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