Linda Triana

About

Senior Marketing Analytics Leader with extensive experience in digital strategy and partner marketing. Proficient in Adobe Analytics, GA4, SQL, Power BI, and Salesforce, driving data-backed growth across global ecosystems. Key Accomplishments: - Led enterprise-wide analytics migrations and platform integrations, enhancing data accuracy and executive decision-making. - Achieved a 36% average improvement in campaign performance through advanced experimentation frameworks and multi-touch attribution modeling. - Collaborated with C-suite and senior executives to align strategic priorities with actionable analytics deliverables. - Managed analytics for over 25 million global customer records, directing measurement strategy for significant revenue-generating partners and product lines. Skills: - Multi-Touch Attribution Modeling, Campaign Performance Optimization, Pipeline & Funnel Analytics, A/B Testing & Experimentation, Customer Journey Analytics, Marketing Mix Modeling, ROI Analysis - Technical & Data Architecture: SQL, Python (Basic), JavaScript, HTML, Snowflake, BigQuery, Cloud Platforms (AWS, GCP, Azure) - Enterprise MarTech Stack: Adobe Experience Cloud, Google Analytics 4, Salesforce, HubSpot, Marketo - Data Governance & Compliance: Tag Management, Data Quality & Validation, Privacy Compliance

Education

• University of PhoenixBachelor of Science - Marketing, Marketing

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