Brianna Nixon

About

With a background in media, fashion retail, tech, and agency communications, Brianna combines strategic insight with creative execution. She holds a Master’s in Communication Management from USC and has built her career across industries where storytelling, digital marketing, and brand strategy intersect. From influencer relations and organic social to public relations and business development, Brianna has led cross-functional initiatives that drive growth and engagement. Now as the founder of The Social Bee Co., she partners with brands and entrepreneurs to craft bold, impactful marketing strategies that turn vision into visibility — and visibility into results.

Experience

• Senior Brand Marketing Specialist · Nordstrom10-01-2021

  Responsible for digital marketing strategies and campaigns at Nordstrom.

• Brand and PR Manager · Ubuntu Psychological Services06-01-2021

  As a Brand Manager specializing in communications and PR strategies, I am entrusted with developing and executing comprehensive plans to enhance brand visibility and reputation. Leveraging my expertise in influencer marketing, I spearhead collaborations with key influencers to amplify brand messaging and foster authentic connections with target audiences. Through strategic initiatives and creative storytelling, I drive engagement, loyalty, and ultimately, brand growth.

• Account Coordinator and Influencer Specialist · Moxie Communications Group02-01-2021 – 10-01-2021

  Handled account coordination and influencer management at Moxie Communications Group.

• Business Development Strategist · Horizon Media03-01-2020 – 02-01-2021

  Strategically collaborated with internal stakeholders and across multiple teams to support new business pitch efforts. Assisted with new business processes from start to finish. Coordinated and maintained team meetings, itineraries, and project timelines. Developed marketing materials such as case studies, client lists, RFP answers, and videos. Provided competitive pitch research and briefing materials. Liaised with other Horizon offices to share best practices and maintain continuity of information. Managed and maintained relationships with outside partners and vendors pertaining to Horizon's new business needs.

• Public Relations Intern · BLAZE PR04-01-2019 – 10-01-2019

  Completed various tasks including researching and compiling media lists, writing pitches and press releases, curating media audits and event recap reports, designing media alerts and press outreach presentations, and gathering supporting information for media plans. Also worked with Account Managers to provide all media deliverables to clients and analyzed research to assist with outreach efforts to build brand awareness.

Education

• University of RedlandsBachelor of Arts - BA, Communication and Media Studies
• USC Annenberg School for Communication and JournalismMaster's degree, Communication Management

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