Ginger Harper

About

I’m a social media and digital marketing professional with over 8 years of experience creating, maintaining, and growing online brand presence. Skilled in content creation, SEO strategies, and website management. Proven ability to drive traffic, engage audiences, and develop impactful social media strategies across multiple platforms. I've even created and managed influencer programs. I'm highly organized, detail-oriented, and committed to producing innovative media content that aligns with brand values.

Experience

• Digital Marketing Manager · Buckner Retirement Services, Inc.04-01-2023 – 10-01-2024

  Developed and implemented brand guidelines. Designed and maintained social media presence, crafting engaging, optimized content. Designed and executed email campaigns. Tracked social media metrics and optimized strategies based on performance. Managed paid ads with A/B testing and adjusting for optimal results. Led a team, delegating tasks effectively, prioritizing needs.

• Senior Social Media Strategist · Tough Mudder06-01-2022 – 02-01-2023

  Spearheaded social media strategies that resulted in a 21.6% increase in audience growth and impressive engagement across Instagram and TikTok. Led influencer marketing initiatives and enhanced video content strategies, leveraging the viral nature of TikTok to drive a 12,541% increase in engagement. Managed a remote team, ensuring seamless coordination and execution of social media campaigns.

• Blogger + Influencer · The Ginger Marie Blog07-01-2015

  Created engaging content to connect with readers and increase brand awareness through collaborations with companies. Managed and coordinated events, working closely with partners, vendors, and bloggers to ensure successful outcomes. Oversaw paid campaigns with bloggers, managed advertisements, and handled social media management effectively.

• Social Media Marketing Consultant · CultureHype02-01-2020 – 03-01-2022

  Provided strategic social media marketing consultation to enhance brand visibility and engagement.

Education

• University of North Carolina at CharlotteBachelor's of Science in Psychology, Psychology
• University of North Carolina at Pembroke

Similar talent on Pangea

Lindsey W.Social Media & Brand StrategistAustin, TXAmelia P.Data-Driven Marketing Leader | Transforming Brands Through Social Media | Proven Track Record of Increasing Revenue and EngagementHouston, TXHolly S.Experienced Social Media Marketing Manager & Brand StrategistBradenton, FLSamantha G.Digital Marketing Strategist | Brand StorytellerWilmington, NC