Amelia Perches

About

I am a results-driven Social Strategist with a proven track record in cultivating strategic partnerships, enhancing customer experience, and driving business growth. With a passion for fostering long-term relationships and a keen eye for identifying opportunities, I specialize in leveraging customer insights to develop tailored solutions that exceed expectations. My expertise lies in orchestrating cross-functional initiatives to meet and exceed business objectives and creating/executing innovative social strategies that not only boost brand visibility, but also drive tangible results.

Experience

• Social Strategy & Digital Marketing Consultant · Subtle Social12-01-2015

  Analyze client digital marketing plans in relation to social media strategies to identify strategic weaknesses and make recommendations for improvements. Develop and manage monthly content/editorial calendars for both campaign and evergreen strategies for clients. Assist in the development and upkeep of holistic social media strategies, including audience definition, channel plan, content framework, and social voice. Perform market and competitor research to inform digital media and marketing strategy. Identify real-time opportunities to proactively engage with on social. Leverage a variety of social tools and data to inform and optimize strategy and content approach. Provide high-level editorial and stylistic feedback on a variety of editorial content and social media content. Research ambassadors, negotiate contracts, and manage partnership asset delivery across a broad spectrum of integrated marketing platforms. Manage relationships with third-party agencies, facilitating approvals of all marketing content and providing consultation for photoshoots and video productions. Develop, implement and manage all email marketing and lead generation strategies for clients. Write up to four articles per week per client for customer-facing blogs. Align content goals and brand messaging by editing internal and external copy. Establish client goals and perform website audit and analysis. Develop and implement effective website management and customized website design options.

• Social Commerce Strategist - Enterprise · Bazaarvoice04-01-2023 – 11-01-2023

  Act as strategic advisor to clients to maximize their ROI using Bazaarvoice (BV) solutions. Strategically and creatively guide clients toward achieving their goals and help them measure results with BV Social Commerce solutions. Advise clients to maximize the use of visual & social content into various marketing, merchandising, customer engagement, and product development initiatives. Demonstrate to key client stakeholders the value of the BV partnership with key metrics, reporting, and program success. Manage client relationship health by identifying, documenting, and working with multiple internal teams to mitigate risk and increase client satisfaction. Partner with the BV Sales & Client Success team in renewing commercial agreements, account planning, and growing the accounts of clients within assigned portfolio. Develop deep understanding of BV visual & social content and the role this content plays in eCommerce. Provide client feedback to product, marketing, and services. Act as a liaison between client(s) and the broader business to ensure successful program outcomes. Leverage BV tools to execute on opportunities and recommendations that can be implemented to meet the clients goals. Partner with Client Success leadership to develop visual & social expertise within their teams. Coach and empower broader Client Success team with visual & social content expertise.

• Social Strategy & Partnerships Consultant · NR Digital Consulting12-01-2021 – 03-01-2023

  Oversee a variety of channels for brand awareness/growth. Assist with ad development, and reporting for clients. Develop, implement and manage client social media strategies. Oversee and approve the creation of social media content. Create content briefs and direction for partnership campaigns. Identify and define the right approach for partnerships to meet the set objectives, and negotiate fair rates for content, and ensuring the relevant agreements are in place. Analyze key KPIs and identifying successes and areas for improvement across partnership campaigns.

Education

• St. Edward's UniversityBachelor's Degree, Communications- Public Relations and Advertising

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