Brittney Reagan

About

👋🏼 Hi there! I'm Brittney, a marketing and branding expert now based in Richmond, VA, following 15 years of experience in New York City. My areas of expertise are fine jewelry (diamonds), wellness/fitness, and skincare/beauty. With nearly 15 years of experience in brand marketing wearing many hats, I excel in combining creative vision with strategic planning to achieve optimal results. My expertise is in crafting compelling narratives and visuals, developing data-driven marketing strategies, and executing campaigns with precision.

Experience

• Marketing Consultant · Self Employed Contractor2023

  • Strategically collaborate with clients to develop and execute comprehensive marketing campaigns driving B2B and B2C sales. • Craft and create engaging content and copy for newsletters, blogs, and social media optimizing content for maximum impact and audience engagement.

• Brand Marketing Manager · Soko Glam2021 – 2023

  • Developed and implemented a comprehensive, year-round integrated marketing calendar and brand communications strategy to support GTM (Go-to-Market) plans for the e-commerce K-beauty skincare platform. • Collaborated with merchandising and brand partners to elevate brand awareness and drive successful execution of new curations, product launches, sales, and promotions. • Led cross-functional teams to ensure seamless collaboration and alignment across departments. • Directed monthly photo shoots, from mood board creation to providing creative direction and prop styling. • Developed and delivered key assets and content for Go-to-Market (GTM) plans. • Managed a team of 8, overseeing social media, email marketing, SMS campaigns, and web content strategies. • Spearheaded influencer gifting, user-generated content (UGC) initiatives, and PR outreach, securing high-profile editorial placements. • Conducted detailed copy editing and optimization for all marketing activations, ensuring maximum impact and engagement.

• Marketing Director · bodē NYC2019 – 2021

  • Led the successful rebranding of four studio locations from "Bikram Yoga NYC" to "bodē NYC," ensuring cohesive branding and environmental design across all studios, digital platforms, marketing collateral, and merchandise. • Developed and executed a comprehensive 360° marketing strategy and calendar to boost awareness and engagement for classes, instructors, workshops, teacher trainings, and retail offerings. • Directed and produced dynamic photo shoots and creative content for various marketing channels, including point-of-sale displays, social media, email campaigns, and SMS promotions. • Steered the team through a seamless transition to online classes during the COVID-19 pandemic, managing membership changes and resolving customer service challenges with efficiency.•

• Marketing Manager · A.JAFFE2015 – 2019

  • Developed and executed 360° marketing campaigns, managing all stages from concept to implementation to drive brand engagement and sales. • Directed and produced photo shoots, overseeing creative direction, prop styling, and even serving as a hand model to ensure precise brand representation. • Managed co-op advertising budgets with retail partners, achieving over 150% year-over-year sales growth. • Strategically planned and attended events, trunk shows, and trade shows, significantly contributing to sales expansion and brand visibility. • Led cross-functional teams, fostering collaboration among internal and external stakeholders to ensure seamless project execution. • Partnered with a PR agency to secure high-profile placements with influencers, celebrities, and major publications, enhancing brand reach and visibility. • Collaborated with the merchandising team to optimize both e-commerce and retail experiences, ensuring consistent and impactful brand presentation. • Contributed to product development, leveraging market trends and consumer insights to support innovation and drive revenue growth for new collections.

• Marketing and Brand Manager · Henri Daussi2011 – 2015

  • Led the development and establishment of a private label collection’s brand identity, directing all aspects from photo shoots and logo design to brand copy, website creation, social media management, and the design of marketing materials, displays, and packaging. • Developed and executed co-op marketing plans and budgets with retail partners, resulting in highly effective promotional campaigns and increased brand visibility. • Organized and executed successful trade shows, events, and trunk shows, delivering impactful brand experiences and driving engagement. • Secured high-value print and online placements in prestigious bridal and fashion publications, boosting brand exposure.

Education

• Columbia College ChicagoBachelor's Degree, Journalism, Fashion Marketing

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