Maya Maharaj

About

A New York City native and second-generation Afro-Indian Caribbean, I am a marketer with more than five years of experience across industries such as luxury retail, beauty, wellness, recreation + leisure and more. I'm passionate about helping brands achieve their business goals by developing compassionate, authentic marketing strategies conducive to building and maintaining strong consumer relationships.

Experience

• Marketing Assistant · Greenwich St. Jewelers09-01-2020 – 02-01-2022

  Developed and executed innovative marketing campaigns that increased brand visibility and drove customer engagement, resulting in a 27% increase in sales within six months. Assisted in the creation and management of social media content, effectively leveraging platforms such as Instagram, Facebook, Pinterest and TikTok to cultivate a strong online presence and reach a wider audience. Conducted market research and competitor analysis to identify trends and opportunities, providing valuable insights for product development and strategic decision-making. Supported the planning and execution of high-end events and trunk shows, coordinating logistics, managing guest lists, and ensuring seamless execution to enhance the store's prestige and attract affluent clientele. Collaborated closely with the sales team to develop and implement targeted promotional strategies, including email marketing campaigns and loyalty programs, resulting in increased customer retention and repeat business.

• Social Media Marketing Coordinator · kanti skin01-01-2019 – 01-01-2020

  Developed and implemented comprehensive social media strategies, managing all platforms (Instagram, Facebook, Twitter, etc.), resulting in a 50% increase in overall social media engagement and a 25% growth in brand followers within six months. Created and curated compelling and visually appealing content, including graphics, videos, and blog posts, to drive brand awareness and foster a loyal community of skincare enthusiasts. Monitored social media trends and competitor activity, conducting regular market research to identify new opportunities and optimize content strategy, resulting in a 40% increase in website traffic and a 20% boost in online sales. Implemented influencer partnerships and collaborations, identifying and engaging with key industry influencers to promote brand products and extend reach, resulting in a 30% increase in brand mentions and a significant rise in brand visibility. Utilized social media analytics tools to track and analyze campaign performance, providing regular reports and data-driven insights to stakeholders, enabling informed decision-making and continuous improvement in marketing efforts.

• Digital Marketing Coordinator · Black Women's Yoga Collective05-01-2018 – 05-01-2021

  Developed and executed digital marketing strategies to increase awareness and engagement for a yoga-focused nonprofit, resulting in a 40% growth in website traffic and a 25% increase in social media followers within one year. Created and managed compelling content across various digital platforms, including website, blog, email newsletters, and social media channels, effectively communicating the organization's mission and promoting yoga-related events and initiatives. Implemented and optimized targeted online advertising campaigns, leveraging platforms such as Google Ads and social media advertising, resulting in a 50% increase in online event registrations and donations. Conducted regular data analysis and performance tracking using tools such as Google Analytics and social media analytics, identifying trends and insights to inform strategic decision-making and enhance campaign effectiveness. Collaborated with cross-functional teams to coordinate and promote fundraising events, workshops, and community outreach programs, ensuring consistent branding and messaging across all digital channels and maximizing participation and support for the nonprofit's initiatives.

Education

• CUNY Brooklyn CollegeBachelor's, Business Administration, Marketing, Emerging Media

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