Brooke Bourlet

About

Hi there, I'm Brooke! For 6 years, I've been strategizing, optimizing, and executing Google & Bing ad campaigns for variety of verticals. I've run ad accounts for well known brands, including Techstyle Fashion Group (Fabletics, Savage x Fenty, ShoeDazzle, JustFab, FabKids), Cuisinart, Dr. Squatch, and Caraway. I currently manage Google & Bing accounts with individual monthly spends between $500 - 1M in a variety of ecommerce and lead gen verticals and am always looking for new clients to scale. Currently, my focus is on DTC eCommerce, small businesses, Go-to-Market brands, and lead generation. There is no greater accomplishment than executing a client's goals, ideas, and dreams. Let's scale your business, together.

Experience

• Growth Marketing Consultant · LUNCH Advertising & Consulting01-01-2024

  Manages and optimizes campaign performance for B2B & B2C clients through data-driven analysis, identifying opportunities for improvement, and testing new strategies. Works closely with internal and external product teams, research agencies, and UX experts to develop critical user journeys for future and existing consumers to improve advertiser success. Collaborates and communicates effectively with creative agencies and internal/external stakeholders (e.g., sales, product, marketing) to ensure seamless campaign execution.

• Senior Media Manager · Donut Digital08-01-2023 – 12-01-2023

  Led Paid Search department and managed team of 3 media buyers, ensuring comprehensive strategy development and execution for all clients. Managed Google / Bing campaigns across multiple clients and verticals, strategically allocating +$3M in monthly media spend to drive sales growth. Orchestrated international market launch for a high-profile client, leading to overseas business expansion. Concurrently, drove a 50% increase in US market share and exceeded top-down goals for the new market within 60 days of launch. Collaborated with peers/clients to develop weekly growth marketing strategies, onboarding support, 3-month roadmaps, and Quarterly Business Reviews focusing on branding, account performance, and business KPI execution.

• Associate Director, Paid Search · MuteSix01-01-2021 – 08-01-2023

  Managed Google / Bing Ad accounts for clients in diverse industries (lead gen/ecomm) skillfully handling budgets from $10k-800k per month to drive business sales, efficiency, and product adoption. Track record of driving substantial growth (+100% increase in spend and revenue within a year) through strategic implementation and consultative collaboration. Skilled in aligning Paid Social, Email, and Creative efforts to achieve overarching business objectives. Spearheaded and led monthly training programs to upskill junior employees in advanced Google Ads strategies, industry trends, and emerging paid media practices.

• Search Engine and Affiliate Marketing Specialist · TechStyle Fashion Group02-01-2020 – 12-01-2020

  Optimized 300+ Search, Shopping, Display, & Youtube campaigns for ShoeDazzle with over $1M in yearly spend. Restructured account that resulted in a -27% reduction in CPL and CPA while maintaining YoY spend goals. Implemented creative solutions to enhance agency and customer relationships by working closely with agencies like MotiveMetrics and Acceleration Partners to monitor performance and drive impactful results.

• Marketing Coordinator · Women.com01-01-2019 – 02-01-2020

  Developed and executed pay per click marketing campaigns on Facebook, Google, Bing, and Twitter with total monthly spend of 20k; increased ROI by 25% Created and optimized weekly Mailchimp newsletters, resulting in a 35% increase in ROI. Cultivated relevant content including articles, lists, and quizzes in order to drive organic traffic to website. Managed on-page SEO for website content including optimizing keywords, relevancy, URL structure, and internal links. Completed weekly and monthly tracking reports for traffic, keyword, and PPC campaign performance using research tools such as Ahrefs and Google Analytics.

Education

• Louisiana State UniversityBachelor of Intersciplinary Studies, Focus in Business, International Studies, Asian Studies

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