Bruno Afonso

About

I'm a digital marketing expert passionate about creating campaigns that deliver measurable results. With over 50 clients in the US and Canada and a proven track record of managing over $2MM in ad spend, I specialize in paid media and am the go-to person for any PPC and Meta needs. If you're looking for a digital marketer who is friendly, passionate, and results-driven, then look no further! Let's work together to create campaigns that exceed your wildest expectations and take your business to new heights.

Experience

• Media Buyer · Top Growth Marketing06-01-2023

  Responsible for purchasing advertising space across various media channels to optimize marketing campaigns and drive business growth.

• Social Media Marketing Analyst · Smart Age Solutions10-01-2020 – 07-01-2021

  Developed and executed social media marketing strategies to drive engagement, brand awareness, and conversions across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). Analyzed social media metrics and data to track performance, identify trends, and measure the success of campaigns. Managed social media content calendar and posting schedule, ensuring content is timely, relevant, and aligned with overall marketing strategy.

• DPM Analyst · Smart Age Solutions07-01-2021 – 07-01-2023

  Created and managed Meta Ads, Google Ads, and Waze Ads for over 100 clients, including ad creation, targeting, and performance tracking. Developed and implemented conversion funnels using Google Tag Manager, Google Analytics, Google Merchant Center, and Facebook Pixel to track user behavior, optimize campaign performance and record data for future analysis and campaigns. Monitored and analyzed campaign performance using various analytics tools to identify areas for improvement and optimize campaigns accordingly. Worked with cross-functional teams to develop and execute strategies for improving website and landing page conversion rates through data-driven insights. Stayed up-to-date with the latest trends and best practices in digital marketing and analytics to continually improve campaign performance.

Education

• Pontifícia Universidade Católica do Rio de JaneiroBachelor's degree, History
• NOVA IMS Information Management SchoolMaster's degree, Data Driven Marketing specialization in Digital Marketing and Analytic

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