Gabriel Ishida

About

• Highly experienced professional with over 15 years in Digital Marketing (Paid Media, SEM and Social Media), Marketing and Data Intelligence, having worked at prominent advertising agencies and clients in Brazil. • Expertise in transforming complex data into actionable insights and effective business solutions and media optimization. Main case: small fashion e-commerce with ROAS 10 through optimization in Google Ads. • Experienced in managing campaigns in Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads. In addition, advanced knowledge in Google Looker Studio, Google Analytics 4, Appsflyer, Data.ai, Semrush, SimilarWeb and other digital marketing tools. • Familiarity with A/B tests, lift studies (brand, search, conversion) and marketing measurement techniques.

Experience

• Analytics Director · AlmapBBDO12-01-2024

  • AlmapBBDO is the most awarded advertising agency in Brazil. • Manages a team of 10 analysts and managers to provide data insights and strategy for clients, especially for media teams. • Responsible for introducing innovation and new practices in media measurement and data strategy. • Acts as a strategic interface for data-related matters for the agency's clients.

• Business Intelligence Director · IBPAD10-01-2023 – 05-01-2024

  Client: Natura Delivering top-tier data analytics solutions that empower our clients. Implementing advanced analytics, such as artificial intelligence automation, media mix modeling, prediction scoring, etc, to enhance data strategy and drive actionable insights. Identifying and discovering new business opportunities involving data operations.

• Business Intelligence Director · BETC HAVAS12-01-2020 – 08-01-2023

  My goal was to revamp the Business Intelligence (B.I.) squad to tackle strategic challenges related to data and analytics for our clients. As the leader of the B.I. squad, comprised of 25 individuals, I spearheaded efforts to improve reporting capabilities and provide our clients with invaluable strategic insights. I took charge of leading collaborative data projects, working closely with both development and IT teams to implement cutting-edge practices. This approach not only enhanced our agility but also enabled us to deliver real-time insights that directly addressed business needs, resulting in tangible outcomes.

Education

• Kellogg Executive EducationCustomer Loyalty: A Strategic Approach, Marketing
• Universidade Anhembi MorumbiSpecialist, Business Intelligence
• Universidade Estadual de CampinasBacharel, Communication and Media Studies

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