Caitlin Goodwin
Undergraduate Marketing Student at CSUN Interested in Marketing, Content Development, Social Media Management, and Campaign Management
1 yrs experience · Los Angeles, CA · 30-40 hrs/week
About
A California State University, Northridge student, I am interested in exploring career opportunities in Digital Marketing, Content Management. With experience as a Marketing And Development Intern, it helped me leverage my Marketing, Social Media and Media skills. I strive for perfection and perform each task to the best of my ability. Therefore, I am looking for opportunities and experiences that would help me cultivate and further hone skills in Content Management and challenge me intellectually. I love videography, photography, social media marketing, content creating, and content writing. Specialities and skills: Social Media, Marketing, Content Development, Strategy Formulation, Content Writing, Communication Skills, Analytical Skills, Reasoning Skills, Analytical Aptitude, Communication Oriented, Interpersonal Skills
Skills
Experience
- VP of Content Management · CSUN AMA12-01-2024
As the Vice President of Content Management for the CSUN American Marketing Association, I lead our content strategy to enhance engagement and brand presence. In this role, I oversee the Director of Content Management, providing guidance, feedback, and support to ensure our content aligns with organizational goals and resonates with our target audience. I collaborate with the team to analyze content performance, develop strategic recommendations, and optimize our messaging. This position allows me to further cultivate my skills in leadership, strategic planning, and team development while contributing to the success of our marketing initiatives.
- Director of Content Management · CSUN AMA05-01-2024 – 12-01-2024
As the Director of Content Management for the CSUN American Marketing Association, I help play a key role in analyzing and optimizing our marketing content strategy. I collaborate with the team to evaluate content performance, provide actionable insights, and offer strategic recommendations to improve engagement and effectiveness. My work focuses on ensuring our messaging aligns with organizational goals and resonates with our target audience. Through this position, I hone my skills in content analysis, strategic thinking, and team collaboration, while contributing to the overall success of our marketing efforts.
- Marketing Development Intern · Boys & Girls Club of San Fernando Valley10-01-2024
As a Marketing Development Intern, I assist with enhancing the Club's visibility and community impact. My key responsibilities include co-managing social media accounts, creating marketing materials, and developing campaigns to engage stakeholders and donors. I also help organize fundraising events, track donor contributions, and foster relationships with schools, parents, and local businesses. Additionally, I support community outreach by representing the organization at local events.
- Diversity and Inclusion Committee Member · CSUN University Student Union09-01-2024
As a committed member of the CSUN Board of Directors - Diversity and Inclusion Committee, I provide strategic insights to enhance inclusivity across campus policies, practices, and programming. I collaborate with a team of passionate individuals to critically assess and advise on ways to promote diversity and ensure equitable opportunities for all students. Through this role, I actively contribute to fostering a more inclusive environment at CSUN, which aligns with my passion for advancing social equity and championing diversity in every aspect of organizational development.
- Doritos Dinamita Campus Ambassador · Doritos09-01-2024
As a Doritos Dinamita Campus Brand Ambassador, I had the exciting opportunity to drive brand awareness and engagement for Doritos’ bold new product line, Dinamita. Through strategic on-campus marketing initiatives, I distributed over 500 product samples during tabling events and collaborated with student organizations to amplify the brand's presence. Leveraging my content creation skills, I developed engaging TikTok videos that resonated with Gen Z audiences, aligning with Dinamita’s vibrant and confident identity. This role enhanced my expertise in event planning, digital marketing, and social media strategy while strengthening my ability to connect with diverse audiences. By combining creativity with data-driven insights, I effectively introduced Dinamita as a must-have snack for college students, contributing to its growth story and my professional development in the marketing industry.
Education
- California State University, NorthridgeBachelor's degree, Marketing
Similar talent on Pangea
Hire Caitlin through Pangea
Describe your project to the Pangea agent — see if Caitlin is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.
See if Caitlin is a fit