Sabrina Chhor

About

Currently pursuing a Bachelor's degree in Business, Management, Marketing, and Related Support Services at California State University, Fullerton, expected to graduate in 2026. As the Social Media Chair for the CSUF Sales Leadership Center, I develop strategies to boost online engagement. My experience as a Social Media Brand Manager and Content Creator has honed my skills in optimizing content for platforms like YouTube and Instagram, where I grew an audience to over 45,000 followers. I have a strong background in digital art, having worked as a Freelance Digital Artist, where I collaborated with other artists and built a community of over 1,000 members. My customer service skills were refined at West Coast Bagel, and I have a history of teaching and motivating students as a Taekwondo Instructor. My diverse experiences have equipped me with a robust skill set in marketing, content creation, and community engagement.

Experience

• Social Media Chair · CSUF Sales Leadership Center09-01-2025

  Managed and developed social media strategies to enhance the center's online presence and engagement.

• Social Media Brand Management - Content Creator & Strategist10-01-2018

  Optimized YouTube thumbnails and visual framing mid-launch, contributing to a ~2x increase in average video views compared to prior-year performance benchmarks. Developed and executed a personal content strategy that scaled an Instagram audience to 45,000+ followers. Conducted trend, and algorithm research to guide creative decisions and improve content performance. Produced and edited short-form and static content optimized for reach, retention, and shareability. Built brand relationships and delivered sponsored content aligned with campaign objectives and performance metrics. Leveraged analytics tools to track engagement, analyze performance, and adjust strategy for continuous growth. Strengthened core marketing skills including storytelling, community engagement, branding, and visual design.

• Freelance Digital Artist · Self11-01-2021 – 08-01-2023

  Designed digital art pieces in collaboration with other artists, reducing project completion time by 15%. Helped build a community of 1,000+ members through consistent engagement and creative campaigns. Illustrated and delivered 100+ unique pieces of content, strengthening brand awareness and efficiency.

• Customer Service Associate · West Coast Bagel06-01-2020 – 03-01-2021

  Delivered excellent customer service by anticipating and fulfilling diverse client needs. Trained new employees on POS systems and customer interaction best practices. Excelled in multitasking in a fast-paced environment while maintaining accuracy.

• Taekwondo Instructor · High Kick Taekwondo06-01-2018 – 08-01-2020

  Instructed classes of 15–20 students, applying communication and motivational skills to ensure engagement. Helped streamline event planning with leaders to hold summer camp activities. Retained 100% student and parent interest in re-enrolling.

Education

• California State University, FullertonBachelor's degree, Business, Management, Marketing, and Related Support Services

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