Leah Hutchful

About

Recent Business Administration graduate (Marketing IMC) from San Diego State University with over two years of experience in event planning, marketing, and community engagement. Skilled in managing budgets, coordinating logistics, and creating promotional content. At SDSU, I planned and executed 30+ events and managed a $300,000+ budget. As a Digital Intern at Pfizer, I drove a 75% increase in Global Black Community engagement through targeted marketing campaigns. Experienced Content Creator with a focus on social media. Seeking new opportunities in event coordination and marketing. Let's connect!

Experience

• Marketing Programs Assistant · Associated Students, San Diego State University05-01-2022 – 05-01-2024

  • Supported the Aztec Student Union board social media engagement strategies, to increase participation across campus • Captured and edited real time photography and videography content for all events • Collaborated with committee members to brainstorm innovative marketing initiatives, resulting in a 48% growth in event attendance • Brainstormed, filmed, and edited short film content for @as_sdsu and @aztecunion Instagram using Adobe photoshop, Canva, and Cap Cut software to keep students informed • Partnered with Aztec Student Union graphics team to create effective print media

• Digital Marketing Intern · Pfizer05-01-2023 – 08-01-2023

  Planned and executed targeted campaigns to engage and empower the Global Black Community (GBC), resulting in increased online engagement and community participation. Collaborated with GBC E-board to create relevant content including email newsletters, and digital prints to increase communication within the Global Black community. Gained valuable insights into the intersection of diversity, equity, and inclusion (DEI) initiatives within the pharmaceutical industry, while actively participating in marketing campaigns and research and development projects.

• Community Development Intern · Owaves05-01-2022 – 09-01-2022

  Worked under Community Development Team to build the Owaves digital community and brand. Helped create a compelling storytelling collateral, like popular videos and other forms of media. Worked with a team to build a positive culture and embody our health and wellness goals. Create content on company Tik Tok account, research and closely study algorithms and trends. First line of contact with Womens Pro Soccer players/Influencers. Helped them generate content for Owaves Instagram. Managed the social media posting schedule.

• Resident Advisor · San Diego State University08-01-2021 – 05-01-2022

  Supported first year students transition into college by creating a supportive, inclusive environment within the residence halls. Helped students with campus resources, academic scheduling issues, and finding clubs that related to their interests. Acted as mediator and agent of conflict resolution. Enforced COVID19 policy to ensure residents safety. Participated in numerous trainings regarding inclusion, and ethic inclusiveness. Planned 12 interactive events for residents to participate in.

• Content Creator · Owaves08-01-2023 – 05-01-2024

  • Conceptualized, filmed, and edited short video content on Instagram Reels, YouTube Shorts, and TikTok to gain more app users • Attended weekly meetings to discuss upcoming content ideas, key performance indicators, and collaboration opportunities • Collaborated with a team of physicians and scientists to ensure scientific accuracy of content, and consistent messaging

• Programming Assistant · Associated Students05-01-2022 – 05-01-2024

  • Planned and executed 30+ diverse and informational events with a combined budget exceeding $300,000 that met or exceeded expectations for attendee satisfaction • Initiated contracts and payments for guest artists, entertainment groups, and vendors • Coordinated “Culture Arts and Film”, “GreenFest”, and “Music and Entertainment” meetings, to promote diversity, and sustainability

Education

• San Diego State UniversityBachelor of Business Administration - BBA, Marketing/Marketing Management, General
• San Diego State University

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