About
With a strong foundation in Sociology and International Relations from the University of Colorado Boulder, complemented by a minor in Entrepreneurship, I have developed a diverse skill set in social media management and marketing. Currently, I serve as the Social Media & Influencer Manager at Carbone Fine Food, where I lead a team in managing social media strategies, influencer relationships, and PR activities. Previously, as a Marketing Coordinator at the same company, I successfully launched an SMS program and developed robust influencer partnerships. My freelance experience in social media consulting has honed my ability to create competitive analyses and social strategies, significantly boosting client engagement. Additionally, my roles as a Brand Ambassador for WUNDER and Merchandiser for The Bu have equipped me with hands-on experience in brand promotion and relationship building. My career is marked by a commitment to enhancing brand visibility and fostering meaningful connections across platforms.
Experience
- Social Media & Influencer Manager · Carbone Fine Food01-01-2024
Managed social media team and content calendar, handled CRM across multiple platforms, managed photoshoots and giveaways, maintained influencer relationships, and managed PR activities.
- Marketing Coordinator · Carbone Fine Food02-01-2022 – 01-01-2024
Managed shopper marketing events, created sales materials, launched SMS program, developed influencer relationships, and managed social media content.
- Social Media Consulting · Freelance05-01-2018
Managed Instagram accounts for clients, created competitive analysis, developed social strategies, and increased followers for clients.
- Brand Ambassador · WUNDER11-01-2021 – 03-01-2022
Attended events, built relationships with staff and customers, raised brand awareness, and increased sales through education and demos.
- Merchandiser · The Bu10-01-2020 – 08-01-2021
Merchandised in the Rocky Mountain Region, maintained relationships with buyers, managed product demonstrations, and built brand love at store-level.
Education
- University of Colorado BoulderBachelor's degree, Sociology
- University of Colorado BoulderBachelor's degree, International Relations and Affairs
- University of Colorado BoulderMinor, Entrepreneurship/Entrepreneurial Studies
Similar talent on Pangea
Hire Caitlin through Pangea
Describe your project to the Pangea agent — see if Caitlin is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.
See if Caitlin is a fit