Felice Asson

About

I help brands grow their social media in a way that actually drives engagement, visibility, and results. A few highlights from my work: 1. Grew a hospitality brand’s Instagram by 9,000+ followers in one year (+43.9% YoY), generating 3.8M+ impressions and 765K+ video views through organic content and creator partnerships. 2. Helped scale a beauty brand from ~50K to 250K+ followers, while also scaling the influencer program by 120%, partnering with top beauty creators to drive visibility and product awareness. 3. Managed organic social strategy across a multi-location dermatology and medical aesthetics brand network, delivering 1.7M+ impressions YTD with consistent engagement and steady follower growth. I work with brands that want their social media to look good and do something. My background is in social media management and influencer marketing across beauty, wellness, hospitality, and medical aesthetics. What I typically help with: 1. Planning and managing social content across Instagram, TikTok, and LinkedIn 2. Creating and directing short-form video and visual content 3. Running influencer and creator campaigns from start to finish 4. Handling brand partnerships, budgets, and negotiations 5. Tracking performance and adjusting strategy based on what’s actually working I’m hands-on, organized, and easy to work with. I care about clear communication, realistic timelines, and keeping the process collaborative, not chaotic. If you’re looking for someone who can jump in, take ownership, and make social media feel manageable again, I’d love to work together.

Experience

• Talent Manager · Olivia Rowe Studio06-01-2022

  Manage a roster of creators across beauty, fashion, lifestyle, and travel, ranging from micro-creators to talent with 150K+ audiences Manage brand partnerships across short-term campaigns and long-term relationships Negotiate contracts, usage rights, and budgets while ensuring alignment with brand KPIs and creator goals Act as a strategic partner to both creators and brands, translating performance insights into repeat partnerships and long-term value

• Digital Content Manager · AQUA Dermatology11-01-2023 – 01-01-2026

  Manage social media strategy across multiple brand accounts within a large dermatology and aesthetics network Led social and content strategy across 12+ brands within a multi-state dermatology network, aligning content, influencer efforts, and reporting under a unified strategy Delivered 1.7M+ impressions YTD with consistent engagement growth across the network Support influencer marketing initiatives from outreach to content execution Track and analyze social performance, providing insights to optimize engagement and content strategy

• LinkedIn Social Media Manger · Ziosk05-01-2024 – 08-01-2025

  Grew LinkedIn presence for a restaurant technology platform through video content and community engagement. Managed and grew Ziosk's LinkedIn presence for its restaurant technology platform Created on-camera and short-form video content highlighting product benefits and use cases to support B2B demand generation and brand education Led community management, engaging with restaurant operators and industry professionals

• Digital Marketing Manager · Rocco's Tacos and Tequila Bar11-01-2022 – 09-01-2024

  Led social strategy and influencer partnerships, driving 10K follower growth in one year. Developed and executed social media strategy across Instagram, TikTok, and Facebook Led influencer partnerships with food and lifestyle creators to support campaigns, events, and brand awareness Collaborated with cross-functional teams including graphic design, PR, SEO, and reputation management Executed a social growth strategy that resulted in a 10K increase in Instagram followers within one year

• Social Media and Client Success Manager · InHouse Creative01-01-2021 – 06-01-2022

  Managed social media and influencer campaigns for a portfolio of restaurant clients at a hospitality agency. Managed social media accounts for a portfolio of restaurant clients, overseeing strategy, content planning, and execution Coordinated monthly content shoots to support brand storytelling, promotions, and campaign needs Served as main point of contact between agency and clients, ensuring clear communication and strong relationships Supported influencer campaigns and local creator partnerships to drive awareness and engagement

• Public Relations Intern and Social Media Manager · Soto Agency07-01-2017 – 08-01-2022

  Managed social media and PR for hospitality clients including Hilton Fort Lauderdale and Conrad Midtown New York. Managed social media and PR for hospitality clients including Hilton Fort Lauderdale, Conrad Midtown New York, Legends Tavern, and IGY Marinas Composed press releases and contributed to pitches to amplify client exposure and highlight significant news Orchestrated and oversaw Facebook and Instagram ad campaigns for hotel clients Participated in media events and receptions to foster relationships and enhance client visibility

• Brand and Influencer Marketing Manager · Spa Sciences12-01-2019 – 08-01-2020

  Built and scaled influencer programs and retail partnerships to drive brand awareness, engagement, and revenue across DTC and retail channels. Developed and executed influencer marketing campaigns leveraging micro- and mid-tier creators to maintain brand visibility and drive ROI during reduced marketing budgets. Managed partnerships with 100+ creators and beauty influencers, expanding reach and strengthening product awareness across social platforms Collaborated with retail partners including Target, Ulta Beauty, Walmart and Amazon to support product sell-through through influencer-led content and digital campaigns Established strategic brand partnerships through influencer marketing, social activations, and in-store promotions, aligning creator content with retail and e-commerce goals Helped shape early creator-driven storytelling and UGC strategies that became foundational to the brand’s long-term influencer program

• Social Media Manger · Michael Todd Beauty11-01-2017 – 06-01-2020

  Managed daily social media operations across Instagram, Twitter, Facebook, LinkedIn, and Pinterest, supporting consistent brand storytelling and audience growth Scaled the influencer program by 120%, partnering with top beauty creators to drive awareness and support hero product launches Contributed to growing the brand’s social following from approximately 50,000 to 250,000+ followers across platforms during tenure Developed and executed influencer campaigns across organic and paid channels, repurposing creator content to support product education and sales Collaborated with creative and product teams to refine visual identity and strengthen engagement across social platforms Supported paid social campaigns on Facebook and Instagram to expand reach, drive website traffic, and amplify influencer-led content

Education

• California Baptist UniversityBachelor's degree, Public Relations

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