Harley Gagnon, MPS

About

With a Master of Professional Studies in Integrated Marketing from Georgetown University and a Bachelor of Arts in Public Relations and Marketing from the University of Nevada-Las Vegas, I bring a robust educational background to my professional endeavors. Currently, I lead Web Operations and eCommerce Marketing at Inno Supps, focusing on UX/UI, project management, data analysis, and branding. As a Freelance Content Creator & Influencer Media Strategist since 2018, I have crafted multi-channel social media strategies, enhancing brand awareness and engagement for clients like SHEIN, Abercrombie & Fitch, and Amazon. My previous roles include Social Media & Public Relations Manager at Cobot Nation and Public Relations and Social Media Specialist at Connected Communications, where I developed and executed comprehensive marketing and PR strategies. My expertise spans social media management, influencer marketing, and content creation, making me a versatile asset in the digital marketing landscape.

Experience

• Web Operations - eCommerce Marketing · Inno Supps09-01-2023

  Web & Mobile Functionality + Usability (UX/UI), Project Management, Data Analysis, App Creation and Branding

• Content Creator & Influencer Media Strategist · Freelance12-01-2018

  Create, pitch, and execute multi-channel social media content/strategies that builds brand awareness, increases engagement, and inspires audiences to act. Write and edits a broad range of SEO-rich content for digital publication, including blog posts, video scripts, website content, social media posts, and photo captions. Utilizing social media management and project management tools like Meta Business Suite, Hootsuite, and Sprout Social to monitor analytics, analyze key metrics and manage online communications. Introduce new concepts in audio, product styling, and editing to position companies as relatable and personable. Collaborate with creative, marketing, and production teams to develop top-quality, engaging content that speaks to the brands voice and vision. Active in the influencer marketing and user generated content space. Collaborated and partnered on influencer campaigns with brands like SHEIN, Abercrombie & Fitch, Clear Within, Magic Spoon, Amazon, Brooklinen, HelloFresh, American Eagle and quipboosting SEO, increasing engagement, and improving customer trust.

• Social Media & Public Relations Manager, Social Media Marketing Strategist · Cobot Nation04-01-2022 – 02-01-2023

  Managed social media and public relations strategies to enhance brand visibility and engagement. Developed and executed marketing campaigns, analyzed performance metrics, and collaborated with cross-functional teams to align social media efforts with business goals.

• Public Relations and Social Media Specialist · Connected Communications02-01-2022 – 08-01-2022

  Specialized in public relations and social media management to boost brand presence and audience engagement. Created and implemented PR strategies, managed social media accounts, and coordinated with media outlets to secure coverage.

Education

• Georgetown UniversityMaster of Professional Studies, Integrated Marketing
• University of Nevada-Las VegasBachelor of Arts - BA, Public Relations and Marketing
• Colorado Mesa University

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