Caitlin Wallace

About

As a Social Media Manager and Content Creator, I focus on creating impactful narratives that resonate. Over the past few years, I have collaborated with various brands, ensuring their online presence is both credible and compelling across platforms like Instagram, TikTok, LinkedIn, Facebook, Twitter/X, and Pinterest. Creativity and authenticity are at the heart of my work. Whether producing high-quality visual content, managing social media campaigns, or analysing consumer trends, my objective is to make each interaction meaningful and impactful. I’m committed to continuous learning and adapting new strategies that meet the evolving demands of the digital landscape. Let’s connect to discuss how we can collaborate and drive your brand’s social media success!

Experience

• Social Media Marketing Manager · Edgcumbe Arms04-01-2025

  As a Social Media Marketing Manager, responsible for overseeing the company's social media strategy, creating engaging content, and managing online community interactions to enhance brand presence.

• Social Media Manager08-01-2023 – 04-01-2025

  Content Creation & Management: Developed, curated, and managed published content (images, video, written) across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and more. Strategy Development: Created and implemented social media strategies that align with brand’s goals, tracked performance metrics, and adjusted strategies as needed. Community Engagement: Monitor, respond to, and engaged with audiences across social channels to foster positive relationships and handle inquiries or concerns. Analytics & Reporting: Analysed social media performance using tools and metrics to provide insights and recommendations for continuous improvement. Trend Monitoring: Stayed updated on social media trends, platform changes, and industry best practices to ensure strategies are innovative and relevant. Campaign Management: Planned and executed social media campaigns, including paid advertising, to drive traffic, increase conversions, and achieve marketing objectives.

• Marketing Assistant · Essential Supplies UK Ltd03-01-2023 – 08-01-2023

  As a Marketing Assistant, supported marketing initiatives, assisted in the development of marketing materials, and contributed to the execution of marketing campaigns.

• Social Media Marketing Manager · True Vision Brand09-01-2020 – 10-01-2022

  As a Social Media Marketing Manager, responsible for developing and executing social media strategies, creating engaging content, and managing online community interactions to enhance brand presence.

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