Carly Joseph

About

I'm Carly, your friendly neighborhood consultant using my background in design, strategy, and marketing to tell brand stories by cerating WWW and IRL experiences your clients keep coming back to. I get a lot of inspiration from the film, tv, books, social, magazines, and conversations I have to create concepts that connect with people and bring communities together. I bring a fresh perspective to projects thinking holistically across brand, design, and marketing about how each project will connect with my audience and shift their view on the brand. When i’m not bringing concepts to life, you can find me exploring local restaurants, sharing new recipes with friends and family, planning my next trip, and watching early 2000s cartoons. Skills: Graphic Design, Art Direction, Logo Design, Adobe Illustrator, Marketing Design

Experience

• Marketing Consultant · Freelance10-01-2018

  Provided strategy consulting, business consulting, and marketing consulting services.

• Junior Art Director · The Workshop07-01-2022 – 12-01-2022

  Researched, developed, and executed campaign concepts for creative briefs. Designed visual assets for all concepts in collaboration with a Copywriter. Pitched work directly to Creative Directors.

• Content Strategist · OwnTrail10-01-2020 – 01-01-2021

  Led the development of a content strategy that increased traffic to the website by 20%. Created an editorial calendar that was followed by all departments and resulted in a more cohesive brand voice. Pitched new content ideas to be able to repurpose content in the future across social media to promote brand awareness.

• Content Strategist · Covid Act Now09-01-2020 – 01-01-2021

  Planned, developed, and executed complex digital and social media productions with a team of 8, resulting in an increase of web traffic by 20%. Ideation & Implementation of a new strategy that increased viewership on the website by 25%. Created social media strategy that increased followers by 20% and boosted engagement rates by 3%.

• Content Marketer · Acadium03-01-2020 – 09-01-2020

  Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Accelerator program. Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching. 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing. Developed techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns. Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent.

Education

• London Metropolitan UniversityMaster of Arts - MA, Digital Media
• Miami UniversityBachelor’s Degree, Interactive Media Studies

Similar talent on Pangea

Jemea K.Marketing Director & Growth Performance ConsultantFort Lauderdale, FLShelby C.Brand + Marketing Strategy Consulting and LeadershipLatesha L.Marketing Consultant | Content Strategist ExpertAtlanta, GASophia M.Experienced Designer and Social Media ManagerNew York, NY