Latesha Lynch

About

Adaptable marketing and content strategist with a talent for simplifying complex marketing systems to drive leads, sales, and opportunities for service providers and corporations. I specialize in crafting sustainable, high-impact content strategies, leveraging SEO, social media, and email to create consistent results. Passionate about making marketing approachable, I help brands build authentic connections and establish authority in their industries. Outside of work, I enjoy pilates, brewing my own kombucha, and attempting to learn to roller skate like they do in the movies (think Roll Bounce).

Experience

• Marketing Consultant & Content Strategist · Her Marketing Coach (formerly Atelier Latesha)07-01-2020

  At Her Marketing Coach, I specialize in crafting custom marketing and content strategies that resonate with the unique needs and goals of high-ticket service providers, consultants, and experts. My services are designed to generate more leads, opportunities, and sales in a way that works for you and your business. I provide a custom content strategy and plan for busy service providers who want to spend time creating higher converting marketing content. I can refine your brand messaging to mirror your industry leadership. We'll hone in on your unique story, clarify your buyer's journey, and crisply articulate your offer's value, making your brand irresistible to high-quality clients. I'm here to ensure your marketing strategy isn't just a plan, but a dynamic, adaptable framework that evolves with you. Together, we'll transform your vision into reality, making your brand not just visible but unforgettable.

• Creative Director · Latesha Lynch Designs06-01-2019 – 07-01-2020

  I conducted 1:1 client coaching on branding and marketing using the signature Plan. Brand. Launch. business branding framework, creating branding digital education courses and workshops for early-stage serviced-based business owners, solo entrepreneurs, and junior marketing employees. I developed original design concepts for promotional ads, front-end web development, logos, branding materials, apparel, social media graphics, event graphics, and other print collateral. I executed client contracts, solicit bids, present creative ideas and mood boards for initial presentation and final implementation of artwork while assuring that client artwork is delivered to specification, on time, within budget and reconciles invoices.

• OMR Marketing Manager- South Atlantic · Waste Management01-01-2019 – 07-01-2020

  As the owner of all facets of the Market Area Open Market Residential (OMR) line of business, I identified, built, implemented, and managed sales and marketing projects and programs to grow and retain our existing OMR customer base. I met assigned sales growth targets for OMR and identified marketing business solutions that generate growth and customer loyalty. I also managed marketing spend budget and track returns from all campaigns.

• Digital Marketing Manager · ESGI Software03-01-2017 – 02-01-2018

  I drove the development and execution of new customer acquisition lead generation and customer engagement (CRM) marketing campaigns supporting ESGI’s selling channels, focusing on creative design and execution of digital marketing campaigns. I worked on webpage and landing page design to ensure that digital marketing strategies were aligned with corporate goals and implemented digital strategies (social media and SEO). I also successfully ran lead generation campaigns that have the potential for $178K in profit when trials convert to subscriptions. In addition, I created and managed email marketing campaigns while maintaining an average open rate of 27.2% and click through rate of 3.4%.

• Field Marketing Manager · GGP01-01-2015 – 12-01-2015

  Through digital marketing innovation to major international retailers, I drove shopper traffic and sales and developed a successful content strategy in addition to targeting key shopper demographics through market research and competitive analysis. I conducted strategic planning and execution of in-house marketing and community events including fashion shows, appreciation nights, festivals, holiday shopping and retailer focused trendy events while managing approximately $1M marketing budget covering 4 separate retail properties with an allowed variation of +/- 2%. I was responsible for driving marketing strategies and initiatives to support business goals for multiple properties which include Cumberland Mall, Perimeter Mall, North Point Mall, and the Shoppes at River Crossing.

Education

• American InterContinental UniversityBachelor of Fine Arts (B.F.A.), Visual Communications, Focus in Graphic Design
• The University of GeorgiaBachelor of Arts - BA, Advertising

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