Carmine Mastropierro

About

With a Master of Business Administration from Western Governors University and a Diploma in International Business from Niagara College, I bring a wealth of experience in digital marketing and business management. Currently, I serve as the Senior Paid Social Campaign Manager at Buyerlink, where I develop and execute multi-channel marketing strategies. I am also the Founder of Mastro Commerce, a consultancy that has driven significant revenue for clients like Neil Patel and GoDaddy. Previously, I was the Director of Marketing at EventConnect, Digital Marketing Lead at Morphio, and Co-Founder and Chief Marketing Officer at WiseMedia. My expertise spans content marketing, SEO, paid advertising, and more, consistently delivering measurable growth and innovation.

Experience

• Senior Paid Social Campaign Manager · Buyerlink11-01-2022

  As the Senior Paid Social Campaign Manager, I develop and execute multi-channel marketing strategies across display and paid social to deliver business growth. I am responsible for leading the day-to-day management, measurement, and optimization of these channels to improve traffic volume, quality, and profit.

• Founder · Mastro Commerce09-01-2012

  Mastro Commerce is a freelance copywriting and marketing consultancy that helps businesses drive more leads and revenue through digital marketing and copywriting services. As Founder & CEO, I managed our operations, marketing, advertising, and hiring. I worked with major companies and brands like Neil Patel, Dan Lok, GoDaddy, Marketo, Forbes, and others. Results I generated for clients included six figures in annual recurring revenue and significantly increased conversion rates among other KPIs for clients. I also train and educate students through online courses on copywriting and digital marketing, where I have 10,000+ students in my online school.

• Director of Marketing · EventConnect11-01-2021 – 12-01-2022

  Responsible for building, accelerating, and scaling the organization's marketing and brand to achieve EventConnect's financial goals and ensure that product and service offerings are highly relevant, innovative, and impactful. I was responsible for the ideation, planning, launching, reporting, and driving marketing solutions for the EventConnect brand. These include all marketing services, brand awareness, paid digital marketing, organic content development, analytics, SEO, organic social, and CRO services.

• Digital Marketing Lead · Morphio06-01-2019 – 12-01-2021

  Morphio is an artificial intelligence marketing SaaS company that helps businesses drive data-driven decisions by unifying their analytics and channels. As the Digital Marketing Lead, I was responsible for managing and implementing Morphio's content marketing, email marketing, social media marketing, SEO, and paid ad campaigns and strategies.

• Co-Founder and Chief Marketing Officer · WiseMedia06-01-2016 – 11-01-2021

  WiseMedia is a law firm marketing agency that helps legal practices drive more revenue and leads through digital marketing services. As Co-Founder and CMO, I was responsible for overseeing and executing our digital marketing initiatives, such as content marketing, SEO, email marketing, outbound sales, and social media marketing. Through my efforts, we generated significant annual recurring revenue for the agency. Additionally, I hired and created partnerships with fulfillment partners that allowed us to outsource marketing and advertising deliverables.

Education

• Western Governors UniversityMaster of Business Administration - MBA, Business Administration and Management, General
• Niagara CollegeDiploma, International Business

Similar talent on Pangea

Alicia F.Senior Digital Marketing Manager | Paid Media Consultant | Strategic LeaderVancouver, BCStacey P.Senior Marketing Manager and Director specializing in SEO, Paid Ads, Digital Strategy, and AI-Enhanced CampaignsScotch Plains, NJBruno M.Digital Marketing Expert & Content CreatorOrlando, FLMaggie H.Growth Marketing & Paid Media Specialist | SEM, Paid Social, Programmatic & CTV | 8+ Years Driving Leads, Conversions & Revenue GrowthMilwaukee, WI